LG Bets Big on Robots by Acquiring a Majority Stake in Bear Robotics

LG Electronics has taken decisive action to position itself as a leader in the robotics industry. The company has acquired a major stake in Silicon Valley-based Bear Robotics to expand its operations to a robotic future. 

LG plans to distribute these robots across commercial, home, and industrial sectors. This investment aligns with LG’s long-term strategy to harness AI-powered automation and robotics as a cornerstone of its growth.

So, what does this acquisition mean for the future of robotics, and how does it fit into LG’s vision? Let’s break it down.

How LG Became the Majority Stakeholder

In March 2024, LG invested $60 million in Bear Robotics, securing a 21% stake and an option to increase ownership. On January 22, 2025, LG’s board of directors exercised this option, acquiring an additional 30%. This gives LG a controlling 51% stake, officially bringing Bear Robotics under its umbrella.

This acquisition isn’t just about expanding LG’s portfolio. It’s about synergy. By integrating Bear Robotics’ expertise in AI-driven service robots with LG’s advanced manufacturing and AI capabilities, the two companies plan to redefine what robotics can achieve.

Who Is Bear Robotics?

Founded in 2017 by John Ha, a former restaurant owner turned tech entrepreneur, Bear Robotics specializes in autonomous indoor service robots. These robots are already making waves in restaurants, hotels, and other service industries across the United States, South Korea, and Japan.

What sets Bear Robotics apart? Their innovations in:

• Distributed Multi-Robot Control: Seamlessly managing fleets of robots.
• Remote Fleet Management Systems: Allowing businesses to monitor robots in real-time.

LG’s Vision of Robots in Every Corner of Life

1. Transforming Commercial Robotics

LG’s existing CLOi Robot line, which includes delivery and disinfection robots, will now integrate Bear Robotics’ advanced AI platforms. This merger strengthens LG’s foothold in the commercial robotics space, enabling it to cater to hospitality, logistics, and healthcare sectors with more robust solutions.

2. Bringing Robots Home

One of the most exciting developments is LG’s focus on home robots. The company plans to release the Self-Driving AI Home Hub (code-named Q9) later this year.

What makes the Q9 special?

• Multimodal Sensing: Combines voice, sound, and image recognition.
• Autonomous Navigation: Maneuvers effortlessly through homes by avoiding obstacles.
• Seamless Integration: Connects with smart appliances and IoT devices to respond to user needs.
• Expressive Display: To make the robot feel more relatable and interactive.

During CES 2025, the Q9 wowed attendees with its natural conversational abilities, powered by Microsoft’s voice recognition technology. The robot can understand diverse accents and colloquial language. Its interactions have been made smooth and intuitive as a result. 

Industrial Robotics for Smart Factories

LG’s focus isn’t limited to homes and commercial spaces. Industrial robots are a key part of its Smart Factory initiative, with innovations like the Autonomous Vertical Articulated Robot.

What does it do?

These robots are installed with cameras, radar, and LiDAR to perceive and effectively navigate their surroundings. The robots then perform tasks like material supply, assembly, and defect inspection. 

Why Does It Matter

1. Expanding Market Reach

With Bear Robotics in its portfolio, LG can leverage its world-wide sales network to bring innovative robots to markets. By combining robots with its B2B offerings, like hotel TVs and IT solutions, LG is creating customized solutions for corporate clients.

2. Driving AI Integration

LG plans to develop a unified software platform for its commercial, home, and industrial robots. This integration will not only enhance the user experience but also shorten development cycles for future robots, ensuring faster time-to-market for innovations.

Also read: OpenAI Plans to Build Robots for Real-World Applications

The Future of Robotics: A Zero-Labor Home?

At CES 2025, LG’s CEO, William Cho, emphasized the company’s vision for a “Zero-Labor Home,” where robots handle everything from cleaning to managing appliances. He hinted that LG’s robotics strategy will expand beyond hospitality and logistics to create a future where robots are an integral part of everyday life.

“Robots are a certain future,” said Cho. “This additional investment underscores our belief in their inevitable role in creating smarter, more efficient homes and businesses.”