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From:

$49/month

Trial:

Free Plan

Apollo AI is a sales intelligence and automation tool that helps businesses find and engage leads faster. It has the most up-to-date list. 

From:

$49/month

Trial:

Free Plan

TL;DR

  • Apollo AI is a sales intelligence and automation tool that helps businesses find and engage leads faster. It has the most up-to-date list.
  • The tool has a smart AI email writing assistant and a huge database of verified contacts for contact enrichment.
  • It also caters to lead scoring and CRM integration.
  • Apollo has a slight learning curve and has affordable pricing.

    At A Glance

    > Alternatives:

    • Lusha: offers quick lead enrichment but has limited outreach.
    • Hunter.io: provides email verification and domain search but lacks AI or automation.
    • Lemlist: enables email personalization but doesn’t include a lead database.
    • Reply.io: powers sales automation but is pricier for small teams.

    > Best For:

    • Sales teams
    • Startup founders
    • Marketers
    • Recruiters
    • Freelancers & agencies

    Pricing

    • Free: 1,200 credits per user / year
    • Basic:$49/month – 60,000 credits per user / year
    • Professional: $79/month – 120,000 credits per user / year
    • Organization: $119/month – 180,000 credits per user / year


Overview And Main Features

1. AI Email Writing Assistant

Apollo has a built-in AI that can draft anything from cold emails to follow-up emails. To make the most of this feature, prompt it the same way you would prompt ChatGPT. Give it a few details, like your offer or audience, and the AI will kick in and write a message. You can also choose the tone (professional, casual, witty) and tweak it to match your brand.

2. Lead Database

Apollo AI gives access to over 250 million contacts with just a search. You can filter these contacts by job title, location, industry, company size, and more.

Lead database on Apollo AI

Before accessing the contact information, like an email, Apollo asks for an agreement that states ethical use of information. To be sure the information was legit, I entered an email address obtained from Apollo AI into my mailbox, and it did register as an actual email address. 

3. Contact Enrichment

If you already have a list, you can upload it to Apollo AI. The tool also lets you categorize your lists by folders. The lists are primarily of two types: a people list and a company list. This makes navigation easy. You can take contact enrichment a step further and integrate Apollo AI with your existing CRMs.

List upload in Apollo AI

4. Email Sequences

Apollo lets you build email flows, and it all starts with linking your emails to the tool. 

Apollo AI email integration

After this sync, you can organize and sort through emails. Apollo AI lets you create email campaigns, add wait times, and track opens and replies. 

5. CRM Integrations

Apollo AI allows integrations with popular CRMs (Salesforce, HubSpot, Zapier). The key benefit of this feature is the free flow of data across platforms. This means lead information is not handled in silos but form a wholesome database for outreach and informed decision making.  

6. Lead Scoring

You can prioritize leads in Apollo AI based on past lead behavior. The AI analyzes past response patterns and stacks them against successful conversions. This lead scoring process allows teams to streamline sales and conversion by concentrating their efforts on those most likely to convert.  

7. Real-Time Alerts

Apollo AI users get notified when leads change jobs, new companies match your filters, and someone opens your email multiple times

    FAQ

    1. Is Apollo AI Legit?

    Yes, Apollo AI is a legitimate sales and outreach platform. It’s used by thousands of companies around the world to find leads, write emails, and grow faster.

    2. Can Apollo Be Trusted?

    Yes, Apollo is trusted by businesses of all sizes. It offers verified contact data, secure integrations, and reliable support, making it a safe choice for outreach and sales automation.

    3. How Much Does Apollo AI Cost?

    Apollo AI has a free plan and three paid tiers:

    Basic: $49 per user/month

    Professional: $99 per user/month

    Organization: $149

    4. Is Apollo Reliable?

    Yes, Apollo is considered reliable. It delivers accurate data, strong email tools, and helpful support. Although some features may take time to learn, it's dependable for daily sales tasks