Overview And Main Features
1. AI Email Writing Assistant
Apollo has a built-in AI that can draft anything from cold emails to follow-up emails. To make the most of this feature, prompt it the same way you would prompt ChatGPT. Give it a few details, like your offer or audience, and the AI will kick in and write a message. You can also choose the tone (professional, casual, witty) and tweak it to match your brand.
2. Lead Database
Apollo AI gives access to over 250 million contacts with just a search. You can filter these contacts by job title, location, industry, company size, and more.
Before accessing the contact information, like an email, Apollo asks for an agreement that states ethical use of information. To be sure the information was legit, I entered an email address obtained from Apollo AI into my mailbox, and it did register as an actual email address.
3. Contact Enrichment
If you already have a list, you can upload it to Apollo AI. The tool also lets you categorize your lists by folders. The lists are primarily of two types: a people list and a company list. This makes navigation easy. You can take contact enrichment a step further and integrate Apollo AI with your existing CRMs.
4. Email Sequences
Apollo lets you build email flows, and it all starts with linking your emails to the tool.
After this sync, you can organize and sort through emails. Apollo AI lets you create email campaigns, add wait times, and track opens and replies.
5. CRM Integrations
Apollo AI allows integrations with popular CRMs (Salesforce, HubSpot, Zapier). The key benefit of this feature is the free flow of data across platforms. This means lead information is not handled in silos but form a wholesome database for outreach and informed decision making.
6. Lead Scoring
You can prioritize leads in Apollo AI based on past lead behavior. The AI analyzes past response patterns and stacks them against successful conversions. This lead scoring process allows teams to streamline sales and conversion by concentrating their efforts on those most likely to convert.
7. Real-Time Alerts
Apollo AI users get notified when leads change jobs, new companies match your filters, and someone opens your email multiple times