Apollo AI has been lauded for being a lead generation tool that businesses and individuals need. It claims to help with outreach and drive leads further down the sales funnel. To vet this claim, this Apollo AI review was written to explore the tool’s features and capabilities.
In this article, we will explore Apollo AI’s price, alternatives, features, and capabilities as a tool to help teams deliver on sales targets.
(Apollo AI Review)TL;DR
- Apollo AI is a sales intelligence and automation tool that helps businesses find and engage leads faster. It has the most up-to-date list.
- The tool has a smart AI email writing assistant and a huge database of verified contacts for contact enrichment. It also has integrations with CRMs.
- It also caters to lead scoring and CRM integration.
- Apollo has a slight learning curve and has affordable pricing.
Best For
- Sales teams
- Startup founders
- Marketers
- Recruiters
- Freelancers & agencies
- Anyone whose job includes finding people and sending them emails.
(Apollo AI Review) Alternative To
| Tool | Main Strengths | Main Weakness |
| Lusha | Quick lead enrichment | Limited outreach |
| Hunter.io | Email verification and domain search | No AI or automation |
| Lemlist | Email personalization | Lacks a lead database |
| Reply.io | Sales automation | Pricier for small teams |
(Apollo AI Review) Pricing
| Plan | Price (per user/month) | Key Features |
| Basic | $59 | 2 SequencesProspectingGmail & Salesforce extensionAdvanced filtersCRM integrations |
| Professional | $99 | Unlimited sequencesUnlimited round robin meetings6 intent topics & intent filtersEnrichment for data & CRM |
| Organization | $149 | Pre-built advanced reports & dashboardsCustomizable reports & dashboardsAdvanced security configurationsSingle sign-on (SSO) |
Note: For pricing updates, check the Apollo AI website.
Overview And Main Features
1. AI Email Writing Assistant
Apollo has a built-in AI that can draft anything from cold emails to follow-up emails. To make the most of this feature, prompt it the same way you would prompt ChatGPT. Give it a few details, like your offer or audience, and the AI will kick in and write a message. You can also choose the tone (professional, casual, witty) and tweak it to match your brand.
2. Lead Database
Apollo AI gives access to over 250 million contacts with just a search. You can filter these contacts by job title, location, industry, company size, and more.
Before accessing the contact information, like an email, Apollo asks for an agreement that states ethical use of information. To be sure the information was legit, I entered an email address obtained from Apollo AI into my mailbox, and it did register as an actual email address.
3. Contact Enrichment
If you already have a list, you can upload it to Apollo AI. The tool also lets you categorize your lists by folders. The lists are primarily of two types: a people list and a company list. This makes navigation easy. You can take contact enrichment a step further and integrate Apollo AI with your existing CRMs.
4. Email Sequences
Apollo lets you build email flows, and it all starts with linking your emails to the tool.
After this sync, you can organize and sort through emails. Apollo AI lets you create email campaigns, add wait times, and track opens and replies.
5. CRM Integrations
Apollo AI allows integrations with popular CRMs (Salesforce, HubSpot, Zapier). The key benefit of this feature is the free flow of data across platforms. This means lead information is not handled in silos but form a wholesome database for outreach and informed decision making.
6. Lead Scoring
You can prioritize leads in Apollo AI based on past lead behavior. The AI analyzes past response patterns and stacks them against successful conversions. This lead scoring process allows teams to streamline sales and conversion by concentrating their efforts on those most likely to convert.
7. Real-Time Alerts
Apollo AI users get notified when leads change jobs, new companies match your filters, and someone opens your email multiple times
The Bottom Line
Apollo AI is like having a digital salesperson that works around the clock. This tool easily helps you find leads, write emails, and scale outreach without burning out. Although there is an initial learning curve and paywalled features, anyone can benefit greatly from Apollo AI.
FAQs
1. Is Apollo AI Legit?
Yes, Apollo AI is a legitimate sales and outreach platform. It’s used by thousands of companies around the world to find leads, write emails, and grow faster.
2. Can Apollo Be Trusted?
Yes, Apollo is trusted by businesses of all sizes. It offers verified contact data, secure integrations, and reliable support, making it a safe choice for outreach and sales automation.
3. How Much Does Apollo AI Cost?
Apollo AI has a free plan and three paid tiers:
- Basic: $49 per user/month
- Professional: $99 per user/month
- Organization: $149
4. Is Apollo Reliable?
Yes, Apollo is considered reliable. It delivers accurate data, strong email tools, and helpful support. Although some features may take time to learn, it’s dependable for daily sales tasks.
