Since 2022, artificial intelligence (AI) has been disrupting several industries, including the entertainment field (which revolves around cinema, music, and online platforms). Many companies use this cutting-edge technology to personalise their offerings and enhance users’ satisfaction and engagement.
In online entertainment, for example, online casinos are already using chatbots and other AI tools to keep users engaged and answer their questions at any time when they arise. This also boosts sales and customer satisfaction, standing out in a competitive market.
So, how far can AI go? Read on for more!
Behind computer graphics – what other innovations does AI bring to cinema?
In the cinematic industry, AI has been implemented in three fields – recommendation systems, content creation, and audience engagement. For instance, streaming platforms like Netflix or Amazon Prime use advanced algorithms to analyse user preferences based on the viewing history.
Speaking specifically, there are two primary tools – collaborative and content-based filtering – that allow the platform to determine the patterns in user behaviour and recommend films based on the findings.
AI has also redefined the content creation industry, primarily in scriptwriting, editing and visual effects, animation, and CGI. As a vivid example, CinemaFlow AI offers one-click video creation, while Melies.ai can integrate genAI to create and refine the scripts.
Innovation has led to greater audience engagement, thanks to marketing campaigns that include interactive experiences. Think about it: you’re more attracted to the ads that resonate with you than random ones.
AI is now behind music creation and recommendations
In the music industry, Spotify and Apple Music also use algorithms to their advantage, tailoring playlists and song suggestions to each user. They also use collaborative filtering (like streaming platforms), natural language processing, and audio modelling. For example, Spotify’s AI DJ feature creates custom music selections with commentary, further enhancing the listening experience.
Several platforms — Suno, AIVA, and Soundraw — help artists create input-based music. In fact, musicians can even customise the genres, moods, and instruments for a seamless experience.
Shifting to social media, e-commerce, and online entertainment
Social media is also transforming with the surge of AI. Many social media networks, such as Facebook and Instagram, use machine learning algorithms to analyse user behaviour and preferences and push relevant content. In fact, this is highly used in targeting advertisements, where you now see the ads you are most likely to be interested in.
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In this vein, many companies are now implementing chatbots in their social media channels to provide real-time answers to users and resolve any issues that arise instantly. In most cases, these chatbots use NLP to understand inquiries and respond accordingly.
The e-commerce industry uses AI to personalise the shopping experience, meeting the wants and needs of every shopper. How do they achieve it? The answer is simple: analyse user behaviour and propose the best products they have that would fit the customer profile. Such a personalised approach usually boosts sales and improves overall customer satisfaction.
Similarly, online entertainment is booming with AI, and online casinos are leading the way. In fact, they personalise the gaming experience by offering personalised games and real-time support. This creates a sense of belonging and, more often than not, boosts user retention.
Wrapping up
As you can see, AI has changed the way we approach personalisation for user experiences. Sometimes, it is even hard to imagine how we lived without AI. Thanks to technology, businesses can now enhance user satisfaction, increase engagement, and improve customer loyalty. One thing is clear: AI has changed our world and made it a better place. Our challenge is to use it ethically to get the most out of it.
