Apple is reportedly in talks with OpenAI and Anthropic to bring smarter AI to Siri – its virtual assistant that’s long been due for an upgrade.
Instead of relying only on its own tech, Apple may let these third-party AI giants help power the future of Siri.
According to Bloomberg, Apple has been quietly testing AI models from both companies to see if they can work on Apple’s own cloud setup.
The move suggests Apple may be rethinking how it brings smarter features to the iPhone.
Why Is Apple Looking Outside?
Apple hasn’t completely abandoned its internal efforts.
In fact, there’s an in-house project called “LLM Siri” focused on building large language models (LLMs) from scratch.
But progress has been rocky.
Originally, Apple planned to launch its AI-powered Siri in 2025.
Now, that timeline has reportedly been pushed back to 2026 or later due to delays and technical roadblocks.
This gives competitors like Google and OpenAI more time to widen the gap.
Apple’s AI Lag: Playing Catch-Up?
Let’s be honest, Siri hasn’t been the smartest assistant on the block for years.
While Apple focused on privacy and stability, others like Google Assistant and ChatGPT raced ahead in conversation quality and accuracy.
Now, Apple’s fallback might be to team up rather than go it alone.
The idea? Tap into the power of existing, proven models while continuing to refine its own.
From Occasional ChatGPT Access to Full-On Integration?
Currently, iPhone users can ask Siri to tap into ChatGPT for complex questions.
But this is pretty surface-level stuff.
If Apple chooses to go deeper, we could soon see Siri powered by models from OpenAI or Anthropic baked right into the system.
This would mean smoother responses, more helpful conversations, and hopefully fewer “Sorry, I didn’t get that” moments.
Why This Matters for You
Here’s what this move could mean for everyday Apple users:
| What Could Change | Why It Matters |
|---|---|
| Smarter Siri | Ask deeper questions and get more helpful answers. |
| Faster Features | Reduced lag and better personalization. |
| Cloud-Powered AI | Powerful models running behind the scenes using Apple’s secure infrastructure. |
You might be wondering: is this risky for Apple? Well, yes and no.
The Privacy Balancing Act
Apple has built its reputation on user privacy.
Bringing in outside AI providers raises big questions:
- Will your data stay safe?
- Can Apple maintain its tight privacy standards?
- Will AI responses still feel like “Apple”?
These are the questions Apple must answer as it tests and possibly integrates these AI models more deeply.
What’s Next?
It’s still early days. There’s no official deal on the table, yet.
But if Apple does decide to partner with OpenAI or Anthropic, it could mark a turning point for Siri and the future of voice assistants.
Whether this is a bold leap forward or a last-ditch effort to stay in the AI game remains to be seen.
One thing’s for sure: Siri’s glow-up is long overdue, and Apple knows it.
