From 2023 to 2024, the artificial intelligence market made quite a jump to reach a $184 billion size. The rapid growth of this market is projected to continue in the upcoming years and mark a whopping $826 billion by 2030.
Of course, such a dynamic growth of AI is linked to the fact that it has revolutionized a wide array of sectors. Already today, this technology is used in machine translations, smart homes, cybersecurity, advertising, e-commerce, and many other fields.
The good news for businesses and SEOs is that it’s also used in web search, meaning that artificial intelligence SEO is the future.
Understanding the Role of AI for SEO
In simple terms, artificial intelligence (AI) is intelligence demonstrated by computer systems. If we dig deeper, it’s an umbrella term that spans a whole range of different technologies, such as deep learning, machine learning (ML), natural language processing (NLP), computer vision, and others.
All these technologies endow AI with human-like abilities, including learning, planning, reasoning, and even creativity.
So, what can it do?
Basically, artificial intelligence is created to solve problems as humans do. Through data analysis and learning, it can handle a variety of tasks, including speech recognition, personalization, content creation, automation, and much more.
When it comes to SEO intelligence, it also has a wide range of applications. Thanks to the ability to access, analyze, and interpret large sets of data, artificial intelligence can make search engine optimization simpler and faster.
For example, AI SEO optimization tools can help you explore high-traffic and relevant keywords, assess the quality (aka readability, relevance, etc.) of your content, and perform many other tasks to eventually dominate search engine result pages (SERPs).
The benefits? There are many. However, the most pivotal ones include:
- Advanced keyword research;
- Predictive analytics;
- Improved personalization;
- Efficient data analysis;
- Better user experience;
- Automation and productivity.
At this point, many popular software providers have already integrated AI into their tools. You can explore prices for SEO tools with artificial intelligence capabilities and pick solutions that will help you improve search engine rankings. But before you do this, let us tell you more about the best practices for using SEO intelligence.
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1. AI-Powered Keyword Research
Keyword research is among the best ways to use AI SEO software. With the help of cutting-edge ML algorithms, AI-powered tools can analyze volumes of data larger than people can comprehend to extract valuable insights into user search behavior. This way, in a matter of seconds, these tools can give you a list of relevant, high-traffic keywords you can target.
How to use it:
- Task the tool to detect relevant keywords based on a given query. Assess different parameters of suggested queries, such as search volume and competition, and select terms that have the highest potential to drive organic traffic to your site.
- Use the tool to analyze more targeted searches and detect high-potential long-tail keywords. Queries of 3+ words are harder to detect, and they may have lower volumes. Yet, they tend to be much more intention-driven and, thus, bring higher conversions.
2. Content Optimization with AI
Using AI for SEO content optimization is another best practice. Although content optimization has long been about inserting keywords, integrating internal links, and earning quality backlinks, it’s somewhat different now. In addition to all these things, your content is now expected to perfectly match a user’s intent, and that’s when artificial intelligence helps.
Advanced tools will let you:
- Analyze user needs and preferences;
- Define the perfect length of content;
- Gain insights into specific topics and answers your target audience is looking for on the web and create topic clusters to match them;
- Find and assign the most promising keywords (including LSI ones) to every topic cluster.
By taking such an informed approach to content creation, you can ensure high positions in SERPs and lots of traffic. But that’s not all.
Thanks to advanced NLP algorithms, artificial intelligence tools, such as ChatGPT, can now craft human-like web copy in seconds. While there are still ethical and originality considerations that may hold you back from creating your content from the ground up using these tools, you can leverage them to brainstorm ideas, create detailed content outlines, generate attention-grabbing headings, and so on.
3. Enhancing User Experience
User experience directly affects the engagement of your website visitors and their loyalty. It may not be a direct ranking factor, but it also plays a massive role in your positions in SERPs.
The possibility to improve user experience is one of the primary benefits of artificial intelligence SEO, and there are three facets to it:
- Personalization – Artificial intelligence can collect and analyze statistical information to identify existing user behavior patterns and make informed predictions about future behavior. This data can be used to ensure hyper-personalization at scale.
- Readability and engagement – AI SEO software uses NLP and user behavior insights to analyze your content by numerous factors like word choice, sentence length, paragraph structure, and others, giving you data-driven suggestions on how to make content that is readable, accessible, and resonating.
- Adaptive content – Adaptive content is well-planned, omni-channel content that delivers meaningful interactions across multiple channels. It adapts to users’ moods and emotions, behaviors, devices, channels, and other factors. By using artificial intelligence’s personalization and prediction algorithms, you can create highly adaptive content built around your target users.
4. Technical On-Page SEO with AI
When it comes to technical on-page SEO, artificial intelligence can be of a lot of help. With its smart algorithms, businesses and specialists can automate website audits and collect extensive information about their site’s technical performance.
The tool you select will assess all the facets of your site, including usability, loading speed, mobile-friendliness, crawlability, indexability, content quality, etc. Based on audit results, it will give you suggestions on how to enhance user experience and, respectively, your rankings.
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5. AI for Meta Tags and Descriptions
Using AI for SEO titles and descriptions is a rather new concept, but it has already gained popularity. Cutting-edge generator tools can craft multiple meta title and description options in seconds.
Moreover, they can do this based on a thorough analysis of your content and target audience, ensuring that your titles and descriptions are perfectly aligned and resonate with users well. Eventually, this can help you improve not only your rankings but also your click rate and traffic.
6. Image and Video Optimization
Visuals like images and videos play a significant role in every SEO strategy, giving you extra opportunities for improving your rankings through keywords and also improving the quality and engagement of your content.
There are several ways you can optimize your videos and images better with the help of artificial intelligence:
- Image analysis – Algorithm-powered analysis tools can scan your images in seconds and detect their core features. Namely, such software can generate optimized alt text for your images based on what is shown on them and suggest relevant keywords and tags based on image content.
- Visual creation – Generative tools of the new generation are capable of creating outstanding images and videos in a few clicks. You can use this feature to find inspiration for your visuals.
- Optimization – Lastly, such tools can also help you optimize your visuals for maximum success. For example, they can scan your images and videos and suggest improvements to their elements, such as thumbnails, tags, descriptions, etc. Besides, these solutions can help you find the best keywords for your visuals.
7. Monitoring and Analytics
Being an ever-changing field, search engine optimization requires non-stop results tracking and improvement to stay competitive. That is, you absolutely need analytics to create a truly strong SEO strategy, and artificial intelligence can help.
AI SEO analytics uses complex algorithms and machine learning models to collect huge sets of complex, unstructured data and analyze them. In the course of the data interpretation, such tools can identify patterns and make informed predictions for the future.
Most importantly, these algorithms can handle all these tasks automatically, providing you with well-structured visualizations of your results. This is a game changer for your off-page and on-page SEO game.
Conclusion
AI for SEO is undoubtedly a hidden gem that can change the field forever. From giving you valuable insights into high-traffic keywords to making predictions about user behaviors and helping you analyze raw data in no time, boosting your performance in SERPs.
After reading our guide, you know how to use AI for SEO in the best way and get the most benefits. Start using the best practices we shared here to gain a competitive advantage and dominate SERPs!
