The Academy of Motion Picture Arts and Sciences has updated its rules. From now on, films that use AI tools can qualify for Oscars.
However, the Academy emphasized one key point: human creativity must still lead the process.
This new development raises questions. How much technology is too much? And where do we draw the line between innovation and imitation?
Also read: Can AI Replace Human Creativity in the Film Industry?
What the New Rule Says
On Monday, the Academy stated that AI will neither help nor hurt a film’s chance of being nominated. The change came after a review by the Academy’s Science and Technology Council.
In addition, all Academy voters must now watch every nominated film in a category; only then can they vote in that category’s final round. This rule ensures fair and informed decision-making.
AI Already Plays a Role in Film
AI tools have already supported award-winning films. For example:
- The Brutalist, which earned Adrien Brody an Oscar, used AI to enhance his Hungarian accent.
- Emilia Perez, a musical, applied voice cloning technology to improve singing.
Also read: 30 Best AI Movies Of All Time To Watch In 2024
The Human Element Still Matters
The Academy has made its position clear: AI may assist, but it cannot take over because human involvement remains essential.
Why Artists Are Concerned about AI Films
AI’s role in Hollywood remains controversial. During the 2023 strikes, writers and actors expressed serious concerns.
Writers feared studios would use AI to replace script development. Actors worried about their voices and images being used without consent.
Actress Susan Sarandon said:
“If you can take my face, my body, and my voice and make me say or do something I had no choice about, that’s not a good thing.”
These fears are not unfounded. New AI tools can mimic voices, generate video, and even create digital doubles. Without proper limits, this could harm creative jobs.
Safeguards Are Now in Place to Handle AI Films
To address these concerns, new agreements now limit how studios can use AI. These safeguards were part of the deal that ended the 2023 Hollywood strikes.
Writers and actors now have stronger protections. Studios must obtain consent and follow strict guidelines. Still, the conversation continues.
Some artists remain cautious. Scarlett Johansson recently criticized the use of AI to recreate her voice. Animators also shared their concerns: AI still cannot match human quality or emotional depth.
Jonathan Kendrick, co-founder of Rokit Flix, said:
“Sure, it will get an outline done, but if you need something with emotional weight, an AI isn’t going to get you an Oscar.”
What AI Can (and Cannot) Do in Film
| AI Use Case | Purpose |
| Voice Cloning | Enhances dialogue or singing without extra recordings |
| Script Assistance | Helps draft outlines or ideas faster |
| Visual Effects | Enhances or corrects images and scenes |
| Editing Support | Speeds up post-production tasks |
| Language Translation | Creates better subtitles and dubbing |
Two Views on AI Films
The film industry is divided. Some see AI as a breakthrough, others see a threat.
Supporters say:
- AI lowers production costs.
- It helps small studios compete.
- It saves time in post-production.
Critics argue:
- AI could replace human jobs.
- It lacks creativity and emotion.
- It raises legal and ethical risks.
