While some online casino players may not be fully onboard with AI, the technology has been working in the background for many years. Platforms already use artificial intelligence to suggest new games to customers based on previous titles they’ve played.
AI will also study a player’s pattern and tailor bespoke promotions. It’s a useful tool, but significant developments in recent years have led to so much more. In PA online casinos and others around the US and beyond, artificial intelligence is working hard to counter fraud and ensure that fair play prevails. It’s making advances in important areas, which will benefit both customers and casino operators.
Analyzing Patterns
While the majority of online casino customers play fairly, there is a minority who may want to take advantage of the system. One area where operators have held concerns for a long time is the signup bonus.
In a crowded industry, casino providers publish a welcome promotion in order to attract new customers. Often these can be generous deals with added value to the player, but they come with terms and conditions attached. The chief rule is that customers can only use the welcome bonus once.
Those with dishonest intentions may look to get around this ruling, by opening accounts under false names and using fake IDs. It’s one of the most common areas of fraud, but how is AI helping the casinos to combat this misuse?
The technology will help by analyzing player patterns using algorithms. Multiple account openings would typically lead to identical patterns of gameplay, and artificial intelligence will flag up any suspicious activity.
AI is much more effective at identifying IP addresses and it will also work out those who are trying to get around the system using VPNs. While bonus abuse is a key concern, this type of technology can also filter out other activities such as money laundering.
Fair Play for All
Every spin of a slot reel and every turn of a card should produce random results. The casino industry depends on fair play and it must be completely open and transparent about this.
Since casinos came online in the mid-1990s, they have employed Random Number Generators (RNGs) to produce random results. These are independently verified and the sector is completely open and transparent about this.
While random number generation has been employed in the casino industry since its birth, there have been concerns that the existing software could be manipulated by those with the technical knowhow. It’s rarer than bonus abuse, but this is another area where artificial intelligence can tackle the problem more effectively.
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Once again, it’s those AI algorithms that can spot any suspicious activity and stop those responsible. Random results and fair play are at the heart of online casinos and it’s vital that honest customers retain trust with their operator.
As AI develops, its mission against fraud and its work in ensuring fair play will become even stronger. The technology will undoubtedly move into other areas of casino platforms, and it will be fascinating to see how the industry harnesses its power moving forward.
