How AI Can Help SEO Agencies

Search engines widely use Artificial Intelligence (AI) to help index and rank pages in search engine results. Therefore, it makes sense that optimizers and site owners are using AI tools to help them rank. Machine learning not only automates tasks like content ideation but can even determine what tasks need to be automated. It can assist with processes like content ideation and creation and creating and publishing SEO reports for clients.

When deployed efficiently, AI reduces human intervention, although AI processes still need human interaction to ensure reliability and credibility.

The Role Of SEO Agencies

SEO agencies help push websites up search engine rankings; many specialize in specific industries. A crypto SEO agency can help new cryptocurrencies and companies within the crypto sector to appear at the top of relevant search results pages.

Every agency has its techniques and processes, with artificial intelligence proving a beneficial addition to the SEO process because it offers effective marketing results, automates processes, and minimizes human intervention.

AI Algorithms

Google uses RankBrain. Microsoft has Azure AI. Search engines use AI and machine learning to help compile high-quality search results. Specifically, Google said RankBrain tweaks the search engine’s algorithms when compiling search results. It can increase or decrease the importance of links, content length, and other ranking factors.

This can improve results according to keyword and industry, but it also makes SEO a lot more complicated. There are no longer individual prescribed methods or ratios that help guarantee search result success.

Search Results Analysis

Thanks to AI-driven search results, every search result page is unique. Machine learning can be used to determine which sites are ranking well and whether a particular search result is ruled by content-heavy pages or those with the most social links.

Human SEOs can perform this kind of analysis. Still, considering the search results are in constant flux, and RankBrain can alter the results on the fly, it is more efficient to use machine learning analytical tools.

Task Automation

A lot of SEO is process-based. From keyword research to content publishing and link building, effective SEO strategies use processes to help dominate search results. AI can be used to identify the processes required and automate many elements of those tasks, even those that require human intervention.

AI can analyze all the stakeholders in an SEO project, determine who needs to be involved in which processes, and then assign tasks and complete project elements. This automation ensures things get done while reducing errors and optimizing time spent on projects by individuals.

Keyword Research

Keyword research is a crucial element of SEO. It enables a site to determine potential customers’ words and phrases when searching for products and services. In addition to choosing relevant words, it requires finding competitive keywords for which the site can compete.

Searcher intent is another crucial element when choosing keywords. Some keywords are used by searchers looking for generic information, while others are used when they are looking to pay for services and buy products. AI not only identifies relevant words but can also identify the semantic relationship between keywords and phrases.

Content Optimization

Keywords are used throughout the SEO process, including during content optimization. Gone are the days of hitting specific keyword ratios, replaced by semantic keywords and keyword clustering.

AI tools can analyze websites and use big data to determine what relevant keywords people use when searching and what related phrases people might use. This is the same kind of analysis that search engine AI tools use, which improves the odds of the SEO campaign achieving the desired results. AI still needs human intervention, but it can handle much of the ideation, keyword research, and content optimization. 

Improve User Experience

User experience enhances on-page results, while bad user experience can negatively impact performance. Poor experience can lead to high bounce rates, which many SEO professionals believe are linked to rankings and performance. Beyond search rankings, user experience also matters to conversion rates.

Poor user experience can reduce conversion rates and dwell time while a good user experience gives visitors a positive experience. AI tools can view websites as though they are people, determine pain and friction points, and find ways to improve the overall online experience of visitors.

Trend Forecasting

AI interacts incredibly well with big data. For example, AI will look at the most recent keyword results for a particular topic, historical data and related data from similar industries. By using and comparing these data sets, AI tools can identify potential future trends and likely changes in search results data.

Your SEO campaigns can become proactive rather than reactive, putting your website at the front of the queue when a new trend emerges. All the while, AI monitors its own results, enabling it to analyze its own performance and optimize its own campaigns.

Voice And Visual Optimization

Search has come a long way. What was once little more than an extensive list of websites has become highly advanced. It is used on mobile and desktop devices and, more recently, has become integrated into voice assistants, smart TVs, and other devices. Users are no longer restricted to typing search queries.

Voice and visual search have become as important as text-based search, which means voice and visual SEO are as crucial as traditional SEO.  AI tools are already used to analyze speech and visual patterns, which means they are well-placed for use in modern SEO campaigns.

SEO Reporting

AI reporting is powerful and effective and can support the work done by an SEO agency. It provides relevant data to the SEO, such as how well certain elements of SEO work are performing, and the reported data can be used for another key element in a marketing campaign—optimization.

SEO reports are helpful for SEO companies, clients, and even the machine-learning AI tools used in SEO campaigns.