Can you remember a time before generative AI? While the tech is still new, it’s pretty obvious that it’s becoming indispensable. Who knows what we’ll see it doing in the next ten or twenty years?
In this article, the team from ai.supportyourapp.com looks at how you can use it to improve the efficiency of your digital marketing. Using this responsive and multi-faceted tool opens up exciting new possibilities for marketers. It can impact every stage of the marketing process, from content creation through to data analysis.
Enhancing Customer Engagement
If you want your marketing campaigns to gain traction, they need to focus on custom engagement. If you can’t get your customers excited or interested in some way, you’ve lost half of the battle.
An ideal way to do this is to open discussions on social media and forums. You should also be responsive to customer questions, preferably providing instant answers. Up until now, this was difficult to achieve.
Having staff members manage your social media, forums, and different platforms around the clock is expensive. However, thanks to generative AI and advances in natural language processing, you don’t need someone to handle these comments.
You can create a simple chatbot relatively inexpensively to handle these interactions.
They’re not a replacement for a consultant, they provide valuable support. What’s more, you can be sure they give the customers the right answer every time because you program it.
Naturally, there is a limit to what queries they can answer. However, they can offer instant support in a lot of cases that keep customers engaged.
You can task them to walk customers through processes, answer frequently asked questions, even acknowledge the receipt of a query.
Generative AI is becoming more capable of replicating human-like conversation. This will help to build trust with your consumers and hopefully prevent them from seeking answers from your competition. These programs can go a step further and actually personalized product recommendations as well.
Streamlining Content Creation
Content marketing is a tried and tested tool for getting better brand recognition and driving traffic. However, it’s not that easy to churn out articles that your readers will find interesting. After a few years in the game, it’s difficult to find new things to write about. This is where generative AI comes in handy.
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While the system can create content, it’s best to be careful how you use it. While Google doesn’t specifically penalize AI-generated content, it must still meet the quality requirements.
If you rely on ChatGPT to create content for you, it regurgitates what it learns online. Sometimes, this is correct, and sometimes, it makes incorrect leaps. However, the danger is that you’re not creating any new content that will impress search engines. So, even if it reads well, it might not meet the helpful content updates.
Also, there’s been an outcry about AI because it draws on artist’s works online. This can be seen as copyright infringement. If you’re using this type of content, you’ll risk your reputation. However, you can still benefit from this tech by:
- Brainstorming ideas: ChatGPT can come up with ideas for new content. All you need to do is add the keyword you want to target and ask for suggestions.
- Creating an editorial calendar: You can ask the program to suggest an editorial calendar based on your peak periods. This saves you a lot of time.
- Creating outlines: You can’t even go so far as to ask for blog outlines. This can reduce the time it takes to create those posts quite substantially. You’ll still have to fill in the blanks, but you’ll have a good structure to start off with.
- Writing emails: You can use the program to write emails and newsletters.
Focus on the Creative Side of Marketing Campaigns
If you can harness the power of chatbots, you free up your employees to do more important tasks. If they don’t have to monitor and analyze consumer sentiment, they can spend time with more creative pursuits.
The same holds true when it comes to content creation. You can give them the outlines of 52 articles, so you have content ideas for a whole year. They can then work on making that content as compelling as possible.
Data Analysis and Insights
Do you understand your clients or do you think you do? How do your assumptions measure up to reality? AI draws in data from various sources to give you actionable insights.
It’s an objective analysis that’ll make it easier for you to understand your clients. This is helpful in product development and marketing.
You can take things a step further and have ChatGPT forecast trends.
Better Personalization
Consumers today want to be seen as more than just an account number. They expect you to know what they want and to deliver it. In the past, this meant that the salespeople needed to understand our clients very well. This is all good if your customers come to your store. However, it doesn’t work online.
AI can improve the experience for shoppers visiting your website. It can recommend products based on your customer’s actions on your website. Furthermore, it can go beyond product recommendations. Instead, it can recommend articles, white papers, and tutorials to lead the customer along the buying journey
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The trend going forward is towards micro-personalization. Customers expect more from us today.
Split Testing
In marketing, it’s important to tweak your campaigns to get the best possible results. This can be a time-consuming process because you just change one element at a time. AI can make this almost effortless by creating multiple versions of adverts and email marketing campaigns.
Conclusion
Generative AI has the power to analyze customer data in a way we’ve been able to before. In addition, it can help us create compelling content that customers want to engage with. Finally, it allows us the means by which to engage with our clients. We can create chatbots that run 24/7, answering simple queries instantaneously.
