In the ever-evolving world of technology, partnerships between industry leaders often lead to innovative breakthroughs. One such collaboration is between Shutterstock and OpenAI, aiming to develop generative AI tools.
The Expanded Deal
Shutterstock, a leading global provider of high-quality licensed images, videos, and music, has announced plans to expand its existing deal with OpenAI, a renowned artificial intelligence research lab. This partnership aims to provide OpenAI with training data for its AI models.
The Six-Year Plan
Over the next six years, OpenAI will license data from Shutterstock, including images, videos, and music, as well as any associated metadata. This collaboration will not only benefit OpenAI but also Shutterstock, which will gain “priority access” to OpenAI’s latest tech and new editing capabilities. These advancements will allow Shutterstock customers to transform images in Shutterstock’s stock content library.
Generative AI for Mobile Users
In addition to providing training data, OpenAI will work with Shutterstock to bring generative AI capabilities to mobile users through Giphy, the GIF library recently acquired by Shutterstock from Meta. This move signifies Shutterstock’s commitment to driving AI tech innovation and positions it as the data and distribution partner of choice for industry leaders in generative AI.
The Impact on Stock Content Galleries
The relationship between stock content galleries like Shutterstock and generative AI startups can be complex. Generative AI, particularly generative AI art, poses a potential threat to stock galleries, given its ability to create highly customizable stock images on the fly. However, Shutterstock has chosen to embrace generative AI, partnering with OpenAI to roll out an image creator powered by OpenAI’s DALL-E 2.
Addressing Artists’ Concerns
Contributors to stock image galleries, including artists and photographers, have expressed concerns about generative AI startups profiting off their work without providing credit or compensation. To address this, Shutterstock maintains a “contributor fund” that pays artists for the role their work has played in training Shutterstock’s generative AI and ongoing royalties tied to licensing for newly generated assets.
Conclusion
The partnership between Shutterstock and OpenAI to build generative AI tools is a significant development in the field of AI. It not only showcases the potential of generative AI but also demonstrates how companies can work together to navigate the complex landscape of AI development and usage.
FAQs
- What is the deal between Shutterstock and OpenAI?
Shutterstock has expanded its existing deal with OpenAI to provide the startup with training data for its AI models. In return, Shutterstock will gain “priority access” to OpenAI’s latest tech and new editing capabilities.
- What is the purpose of this partnership?
The partnership aims to develop generative AI tools that can transform images in Shutterstock’s stock content library. It also aims to bring generative AI capabilities to mobile users through Giphy.
- How does Shutterstock address artists’ concerns about generative AI?
Shutterstock maintains a “contributor fund” that pays artists for the role their work has played in training Shutterstock’s generative AI. It also provides ongoing royalties tied to licensing for newly generated assets.
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- What is the impact of this partnership on the stock content industry?
The partnership signifies a shift in the stock content industry, with Shutterstock embracing generative AI. It showcases the potential of generative AI in creating highly customizable stock images.
- What is the duration of the deal between Shutterstock and OpenAI?
The deal between Shutterstock and OpenAI is set to last for the next six years.
