The Impact of GPT-4o: What Businesses Need to Know

Given the circumstances where tech giants compete over the dilemma of who will dominate the AI industry, it’s unsurprising that current AI assistants have become increasingly intelligent. The recent release of the new model of ChatGPT, called GPT-4o, was one of those moments that reminded us of the unbelievable future we are about to live.

Interestingly, AI features are being advertised from the viewpoint of general users, who are already able to talk to ChatGPT and even receive some compliments from it. However, an important category of tech users, the business world, must stay informed to offer modern solutions.

What we could understand from the demo presentation of the GPT-4o, it’s just bringing sci-fi narratives to the real world, which opens tons of new opportunities for companies. Many of those have already integrated AI features especially in their customer service processes, streamlining the whole operation. Well, the upgraded version of ChatGPT is nothing less than a fully capable technology with enormously elevated capabilities of interaction and emotional communication.

If years and even months ago there were some worries that generative AI could not show sympathy and have human-like interactions, today we can’t state the same. So, what does this bring to companies and what should they know about the usefulness of GPT-4o?

The Importance of Human-like Interactions in Customer Service 

Some forward-thinking businesses like online casino platforms and gaming companies can just benefit from the revolutionary experience of AI assistants’ human-like interactions. It’s not a secret that they heavily rely on customer support because of the high traffic and financial transactions. Even beyond customer support, instead of automated chatbots, these platforms could offer virtual casino hosts and dealers powered by GPT-4o’s out-of-ordinary communicating abilities. AI characters would be able to adjust their language, understanding, and overall friendliness to fit the personality and mood of each player.

These AI hosts wouldn’t just spout pre-written lines, but truly listen and respond to players in a way that considers the situation and builds a connection. They could chat back and forth with the charm of a veteran dealer, celebrate victories excitedly, or pick up on annoyance and offer comforting words at the perfect moment. The goal is to create a top-notch service experience that fosters loyalty.

And that one-on-one connection is so important for any business that deals with customers, not just entertainment and gaming. GPT-4o gives companies a way to add real emotional intelligence to those essential service interactions – whether it’s solving problems with understanding, calming down frustrated customers smoothly, or simply having friendly, natural conversations.

The AI that Can See People in Real-Time

GPT-4o’s ability to have conversations is amazing, but its real-time visual intelligence might be even more incredible when it comes to creating wild, personalized shopping experiences. What we saw in OpenAI’s latest presentation, AI now can actively see the real world through cameras and screens to analyze visuals instantly. Think what this could mean for fashion, beauty, and retail!

Their apps and smart mirrors could use GPT-4o to give you personalized styling tips and advice on the spot, based on your exact look at that moment. It’s like having a super-knowledgeable personal stylist available anytime, guiding you through different styles with their smart image recognition and keen fashion sense. And this AI wouldn’t just give generic advice – it could consider how you’re feeling that day (happy, nervous, etc.) and recommend things that match your mood.

This visual intelligence reminds me of when IKEA’s super-popular app let you use augmented reality to see furniture in your space before buying. GPT-4o opens the door for similar virtual try-on and visualization experiences but on a much more advanced and personalized level. Now, the enhanced models of generative AI will push the boundaries of such an immersive experience further.

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From Web to the iPhones

GPT-4o has already made a big splash with its web features, but the next game-changer is its upcoming integration into our daily mobile routines.

Apple’s WWDC24, which was all about Apple Intelligence, confirmed the previous rumors that iOS 18 will allow Apple’s Siri to tap directly into ChatGPT’s massive knowledge base and intelligence. This is a game-changer for companies with customer-facing mobile apps and services. Without a doubt, mobile experiences will be getting a huge boost with direct access to a super-smart AI assistant you can chat with through Siri. Users could get instant, personalized help with anything on the fly, from research and writing to scheduling, coding, and even creative projects.

For developers, this means building much more powerful and flexible apps by using GPT-4o’s full range of knowledge and skills, breaking free from limitations, and turning mobile into a true AI co-pilot experience for every task and workflow. Now, that AI companies have done their best to offer the business world cutting-edge technology, it’s time to act accordingly and embrace the changes positively.

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Weekly AI essentials. Brief, bold, brilliant. Always free. Learn how to use AI tools to their maximum potential. 👇

Weekly AI essentials. Brief, bold, brilliant. Always free. Learn how to use AI tools to their maximum potential.