The Bella Center in Copenhagen was packed. Every seat was taken as Anton Osika, co-founder and CEO of Lovable, stepped onto the stage at this year’s TechBBQ conference.
The Swedish entrepreneur spoke with calm confidence. His company has become one of the fastest-growing names in AI.
Accessible Software
Lovable builds tools that allow anyone to create apps and websites without coding knowledge.
This process, often called vibe-coding, lets people describe what they want while AI produces the product.
The idea took off, and in just eight months, the company reached $100 million in annual recurring revenue.
Soon after, it raised a $200 million Series A round, valuing it at $1.8 billion. That made Lovable Europe’s fastest-growing unicorn.
Investors are now eager for a Series B that could push the valuation to $4 billion. However, Osika is in no hurry.
The Vision
Osika sees Lovable as more than a code generator. He wants the platform to guide founders through every step of building a company.
“If you’re running a business, you need more than software,” he explained. “You need payments, user insights, even company registration. Lovable should help with all of these.”
The company is already moving in that direction. In June, it launched an AI agent that can read files, debug errors, search online, and even generate images.
Lovable aims to feel less like software and more like a digital teammate.
Users
Lovable now serves over 2.3 million active users. Of those, 180,000 pay for premium services using a straightforward pricing model.
The company charges enough to cover its costs while keeping the service accessible. The use cases show its range.
A marketer built a sales training hub on the platform. An engineer now runs several small businesses through apps created with Lovable.
“Before, you could only create a draft,” Osika said. “Now you can build a full product. It feels like working with a real developer.”
Also read: Lovable Targets $1 Billion Revenue Milestone
Critics
Some critics argue that AI-generated code is unreliable. They say it works for demos but not for production. Osika disagrees. “All code should be reviewed,” he said.
“That applies to human developers as well as AI.” For him, the focus is on building tools that are fast, secure, and easy to use. That, he believes, will win customer trust.
Competion
Lovable currently uses models from Anthropic’s Claude and OpenAI’s GPT-5. Both companies also offer their own product-building tools. In theory, they could try to compete directly.
However, Osika does not appear worried. He argues that Lovable has an advantage. The platform works with multiple AI providers, giving users more flexibility.
Model developers must rely on their own systems. “That puts us in a better position,” he said.
Europe
Founded in Stockholm, Lovable is deeply tied to the Nordic tech scene. Investors include Nordic Game Ventures, Hummingbird Ventures, and 20VC.
Angels such as Revolut CEO Nik Storonsky and Klarna co-founder Sebastian Siemiatkowski are also backing the company. Clients already include Klarna, HubSpot, and Photoroom.
The company’s growth has energized the European market. “The success of Lovable is a success for all of Europe,” said Shamillah Bankiya, a principal at Dawn Capital.
“It raises the bar for what founders across the continent can achieve.”
Staying In Europe
Many European startups eventually move to the United States for capital and opportunities, but Osika has no such plans.
The company has a small team in Los Angeles, but its core remains in Sweden. Osika has also begun investing in other founders.
Recently, he backed Danish startup Propane.ai during its pre-seed round. Founder Dennis Green-Lieber said Lovable’s rise proves that world-class companies can emerge from the Nordic region.
“It has lit a fire in our ecosystem,” he said.
The Future
For Osika, the mission is simple: keep listening to users, keep building fast, and keep earning trust.
With the recent success of Figma’s IPO setting new standards, expectations for Lovable are high.
But Osika remains steady. “As long as we give people what they need, we will continue to grow,” he said.
