Google has pulled its AI chatbot, Gemini, from the Google app on iOS. This wasn’t an ordinary decision. The company plans to facilitate faster adoption of its app for a more consumer-facing stance. A successful adoption will equate Gemini to competitors like ChatGPT.
A change like this aligns with Google’s organizational plan but has a potential downside: not everyone will make the switch. Millions of users already rely on the Google app, and not everyone is eager to download yet another app to their device.
Why Google Is Making the Switch
In an email to users, Google confirmed that Gemini will no longer be accessible via the Google app. Rather, it encouraged users to install the dedicated Gemini app from the App Store. The email highlighted the advantages of using the standalone app, such as:
- Voice conversations with Gemini Live – Users can interact with Gemini hands-free.
- Integration with Google services – Search, YouTube, Maps, and Gmail all work seamlessly within the app.
- AI assistance – Ask questions, plan trips, get summaries, and create images.
- Multi-modal interactions – Users can chat via text, voice, or even by using their camera.
Despite these benefits, some users may see this as an inconvenience, especially those accustomed to accessing Gemini within the Google app without needing a separate download.
How This Affects iOS Users
For iPhone users attempting to access Gemini within the Google app, they will now be met with a full-screen message stating, “Gemini now has its own app,” along with a link to the App Store for installation.
While the dedicated app promises a richer experience, it’s uncertain how many users will actually make the switch. Historically, requiring users to install a new app rather than offering built-in functionality can lead to a drop in engagement.
Some users may not find the additional step worth the hassle, potentially impacting Gemini’s adoption rate.
Also read: Google’s Gemini Now Remembers Your Chats
The Competitive AI Chatbot Market
Google’s decision to separate Gemini from its primary search app places it in direct competition with other AI assistants. Major competitors like OpenAI’s ChatGPT and Anthropic’s Claude have gained traction as standalone applications.
However, Google’s competitors have an advantage: ChatGPT and Claude have built-in accessibility across platforms without requiring users to rely on a specific search engine. Google’s attempt to drive traffic to the standalone app could work, but it remains to be seen if users will prefer Gemini over its more established rivals.
Subscription and Advanced Features
For users looking for an enhanced AI experience, Google offers Gemini Advanced, accessible through a paid subscription. The Google One AI Premium plan is available as an in-app purchase within the Gemini app, offering more advanced features and capabilities.
A Smart Play or a Risky Move?
Google’s decision to push Gemini into its own space could prove to be a smart long-term strategy. The AI assistant will be allowed to evolve separately from the main search app. However, the immediate risk is clear: users who aren’t motivated to download the standalone app might abandon Gemini altogether.
