Duolingoās decision to call itself an āAI-first companyā has drawn sharp reactions this year.Ā
Many critics assumed the change signaled job cuts or a profit-driven shift. Chief Executive Luis von Ahn now says those fears were misplaced.
Missing Context
The controversy began when von Ahnās internal note circulated outside the company. The phrase āAI-firstā was widely interpreted as a move away from human workers.
In an interview with The New York Times, von Ahn admitted his wording lacked context. āInternally, this was not controversial,ā he said.Ā
āExternally, as a publicly traded company, some people assume that itās just for profit. Or that weāre trying to lay off humans. And that was not the intent at all.ā
No Layoffs
Von Ahn stressed that Duolingo has ānever laid off any full-time employeesā and has no plans to do so.
He did note that the companyās use of contractors has changed over time. āFrom the beginning, our contractor workforce has gone up and down depending on needs,ā he explained.
Also read: Microsoft Announces $500M in AI Savings After Mass Layoffs
AI Experimentation
Despite criticism, von Ahn remains confident in AIās value. The company dedicates time each week to exploring new tools.
āEvery Friday morning, the team takes time to try AI,ā he said. The sessions even have a lighthearted nickname: āf-r-A-I-days.ā
In these experiments, teams test how AI can improve lessons, speed up responses, and personalize learning. Von Ahn sees AI as a tool to support staff, not replace them.