Duolingo CEO Defends AI Strategy After Memo Backlash

Updated:August 18, 2025

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An illustration of Duolingo

Duolingo’s decision to call itself an ā€œAI-first companyā€ has drawn sharp reactions this year.Ā 

Many critics assumed the change signaled job cuts or a profit-driven shift. Chief Executive Luis von Ahn now says those fears were misplaced.

Missing Context 

The controversy began when von Ahn’s internal note circulated outside the company. The phrase ā€œAI-firstā€ was widely interpreted as a move away from human workers. 

In an interview with The New York Times, von Ahn admitted his wording lacked context. ā€œInternally, this was not controversial,ā€ he said.Ā 

ā€œExternally, as a publicly traded company, some people assume that it’s just for profit. Or that we’re trying to lay off humans. And that was not the intent at all.ā€

A Duolingo graphic
Image Credit: Getty Images

No Layoffs

Von Ahn stressed that Duolingo has ā€œnever laid off any full-time employeesā€ and has no plans to do so. 

He did note that the company’s use of contractors has changed over time. ā€œFrom the beginning, our contractor workforce has gone up and down depending on needs,ā€ he explained.

Also read: Microsoft Announces $500M in AI Savings After Mass Layoffs

AI Experimentation

Despite criticism, von Ahn remains confident in AI’s value. The company dedicates time each week to exploring new tools. 

ā€œEvery Friday morning, the team takes time to try AI,ā€ he said. The sessions even have a lighthearted nickname: ā€œf-r-A-I-days.ā€

In these experiments, teams test how AI can improve lessons, speed up responses, and personalize learning. Von Ahn sees AI as a tool to support staff, not replace them.

Lolade

Contributor & AI Expert