Exploring the Top 12 AI Tools for Businesses

AI is changing our world and the way business is done. The use of AI tools for businesses whether small or large is gearing up efficiency in organizations. These tools can assist with daily business operations, provide deep insights from business data, and fuel marketing efforts. All these cumulate to better efficiency in organizations.

Every unit of a business can benefit from AI. This blog post covers AI tools for businesses across all the units of operations. This includes marketing activities, content creation, customer relationship management, and more. 

12 Tools All Businesses Should Use

1. Pictory: AI Video Generator

Pictory is an AI tool that turns scripts, blog articles, and text content into high-quality videos without technical expertise. Bloggers, content creators, social media marketers, and everyone within that professional sphere will find this tool useful. 

Key Features and Benefits:

• Convert Text to Video: This is the highlight of this tool. Pictory helps convert written content into professional-grade videos. It is as simple as uploading a script or pasting an article, then AI will take over and generate a video. 
• Automatic Scene Selection: In the video creation process, the tool will input relevant visuals, animations, and transitions to match the uploaded text. This helps the end visual match the messaging. 
• Create Shareable Video Reels: Ideal for social media marketing, Pictory enables users to create bite-sized, engaging video clips optimized for platforms like Instagram Reels, YouTube Shorts, and TikTok.
• Text-Based Video Editing: Instead of navigating complex video editing software, you can edit the generated videos simply by modifying the text transcript. Use this feature to cut unnecessary sections or add captions.
• Auto-Captioning and Summarization: Pictory automatically adds captions to videos to improve the engagement metric. It can also summarize lengthy videos into shorter, digestible highlights. This is great for repurposing long videos for TikTok, Instagram reels, and YouTube shorts. 
• Cloud-Based Access: Pictory doesn’t require a software installation. You can create, edit, and store your videos online.

Best For: 

• Content repurposing: Convert blog posts into engaging video summaries.
• Marketing campaigns: Create promotional videos with minimal effort. 
• Educational content: Turn lecture and tutorial recordings into polished videos that aid learning.
• Social media engagement: Pictory is a great tool for generating eye-catching video clips for increased audience interaction.

2. Jasper: Your AI Writing Assistant

Jasper is an advanced AI writing assistant that’s been designed to help you create high-quality written content. It is popular among content marketers, copywriters, bloggers, and businesses that dabble in some form of marketing. It is especially used by small business owners.

Key Features and Benefits:

• AI Content Generation: Jasper can generate anything from short-form marketing copy to long-form blog articles, scripts, emails, and reports.
• Fast and Efficient: This AI tool significantly reduces the time required for content creation. To put things into perspective, Jasper takes a total of 15 minutes to generate a 1,500-word article.
• Rich Library of Styles: You get over 11,000 free fonts and 2,500 writing styles to customize your content tone and presentation.
• Multilingual Support: If you have a multi-lingual audience, Jasper caters to this by providing content creation in more than 25 languages. 
• SEO Optimization: Jasper provides integration with SEO tools to help improve your website’s search engine rankings. It will suggest relevant keywords and structure your content for better readability.
• Templates and Frameworks: There are pre-built templates that are great starting points for marketing copy, blog introductions, product descriptions, and more.
• Long-Form Writing Assistance: AI writing tools are notorious foro struggling with long-form content. However, Jasper is good at creating detailed, structured, and engaging long-form content with minimal input.

Also read: A Jasper AI Review: A Cheat Code for Writing?

Best For: 

• Content Marketing: Blog posts, social media captions, and newsletters.
• E-commerce and Product Descriptions: Product listings for online stores.
• Advertising and Sales Copy: Ad campaigns and email marketing content.
• Fiction and Creative Writing: Jasper can assist in brainstorming ideas, crafting stories, and refining narratives.

3. Murf: AI Voice Generator

Murf is one of the most advanced AI text-to-speech (TTS) tools available. It creates professional-quality voiceovers for various uses. This includes corporate presentations and content narration.    

Key Features and Benefits:

• Wide Selection of AI Voices: Murf provides 100+ AI voices in 15+ languages. It doesn’t stop there, it covers a range of accents and tones.
• Human-Like Speech: Murf doesn’t give the robotic sounding voice. It mimics natural speech patterns and makes it difficult to distinguish from human voices.
• Emotional Speaking Styles: The voices can be adjusted to have certain emotional undertones. You can adjust for excitement, sadness, or enthusiasm to match the tone of the content.
• Customization Features: Murf gives full control over voice outputs. You can modify the pitch, speed, emphasis, and pauses. 
• Text-to-Speech Synchronization: The voiceovers you create with Murf can be synced with videos and presentations.
• Background Noise Reduction: Murf includes built-in noise reduction to enhance voice clarity and quality.
• Easy Integration: Compatible with video editing software, e-learning platforms, and other content creation tools.

Best For:

• YouTube and Podcasting: Voiceovers for vlogs and podcasts.
• E-Learning: To narrate educational material.
• Corporate Training: Generate voiceovers for employee training programs.
• Advertising: Produce high-quality voice ads for marketing campaigns.

4. HitPaw Photo Enhancer: AI Image Editor

HitPaw Photo Enhancer is an AI image enhancement tool that improves the quality of images by reducing blurriness, enhancing details, and upscaling resolutions. It is widely used by photographers, designers, and social media influencers.

Key Features and Benefits:

• Advanced AI Image Enhancement: It automatically enhances image quality by sharpening details and improving resolution.
• Noise Reduction Technology: HitPaw removes graininess and artifacts from low-quality or old photos.
• Upscaling Without Quality Loss: It can enlarge images while maintaining crispness and clarity.  
• Batch Processing: HitPaw saves time and effort by enhancing multiple images simultaneously
• Denoise and Color Correction: Sometimes, an improved image comes with a trade-off: a color and light imbalance. But HitPaw is a tool that intelligently corrects colors and balances lighting to make vibrant images.
• User-Friendly Interface: HitPaw isn’t a complicated tool. It has a simple drag-and-drop functionality that includes both beginners and professionals.

Best For:

• Photography Enhancement: To restore old or low-quality photos.
• E-Commerce Product Images: Improves product visuals for an online store.
• Social Media Content: Used to create high-quality images for Instagram, Facebook, and other platforms.
• Graphic Design: Images can be enhanced for use in marketing and print. 

5. Flick: Your AI Social Media Assistant

Managing a social media presence can be difficult but is crucial for brands that want to connect to their target audience. That’s why AI tools like Flick are designed to provide social media assistance to thrive in the online space. It assists brands with the creation, planning, and scheduling of social media content. 

Key Features and Benefits:

• AI-Generated Captions & Content Ideas: Flick’s AI can craft high-quality, engaging captions tailored to your brand voice, audience, and niche. Simply provide a topic or keywords, and Flick generates multiple variations to choose from. It also suggests fresh content ideas to keep your feed dynamic and engaging.
•  Content Planner & Scheduler: Flick simplifies content creation by providing an intuitive planner where you can organize and schedule your posts. And it makes room for this across multiple social media platforms. The scheduling tool helps with consistency. You can batch-produce content and schedule your posts to go live across the span of a month.  
•  AI Hashtag Generator: Hashtags play a huge role in content visibility. They can help your content and accounts get discovered by prospective customers. Flick uses AI to generate hashtags tailored to your post content. It can also help refine your strategy by providing insights on which hashtags perform best.
•  Analytics & Performance Tracking: Flick has a tracking feature that reveals the effects of your content creation efforts. You monitor the performance of your posts, track engagement metrics, and understand what type of content resonates most with your audience. It further offers actionable insights to optimize your social media strategy continuously.

6. Lovo.ai: AI Voice Generator and Text-to-Speech Tool

Lovo.ai is a next-generation AI voice synthesis tool that converts text into high-quality speech. The voices are realistic and human-sounding, conveying emotions and patterns of natural speech. 

Key Features and Benefits:

Extensive Voice Library: Lovo.ai gives you options. It provides 500+ AI voices across 150+ languages with a range of over 20+ emotional tones. It can give you a cheerful, authoritative or empathetic voice, if that’s what you want. 

Advanced Voice Customization & Editing: Lovo.ai provides granular, precise controls for adjusting the pitch, tone, and speed of the voice. This feature caters to the nuances of voiceovers and content narration. 

Simultaneous Video Editing: Unlike many text-to-speech tools, Lovo.ai integrates with video editing software like Genny. This means you can sync your AI-generated voiceovers with your visuals. YouTube content creators and online educators stand a lot to benefit from this feature.  

API Integration for Developers: Lovo.ai provides API access for developers to integrate AI voice generation into other applications, chatbots, or virtual assistants.

7. Tidio: Streamlining Customer Interactions

Tidio is an AI chatbot and live chat solution that increases customer engagement, boosts sales, and provides instant support. It helps businesses handle inquiries, automate FAQ responses, and personalize customer interactions with the business. The end result is customer satisfaction.

Key Features and Benefits:

• Live Chat for Customer Support: Tidio lets businesses communicate with website visitors instantly. This reduces response time and improves customer experience. It supports customer typing previews and allows agents to anticipate questions and respond faster.
• AI Chatbots for Automation: Tidio’s chatbot automates repetitive inquiries, such as order status updates, FAQs, and basic troubleshooting. Businesses can create custom chatbot workflows without coding, ensuring smooth customer interactions even when human agents are unavailable.
• Visitor Tracking & Analytics: Tidio provides visitor insights like browsing history, time spent on specific pages, and purchase intent. This information can be used to engage users at the right moment with personalized messages or discounts.
• E-Commerce Integration & Smart Recommendations: For e-commerce stores, Tidio can track users’ shopping behaviors and suggest relevant products. It also offers custom discounts based on user browsing history, increasing conversion rates.
• Seamless Integration with Popular Platforms: Tidio integrates effortlessly with platforms like Shopify, WordPress, WooCommerce, Messenger, HubSpot, and Mailchimp.

8. Speechify: Your Personal Audiobook Creator

Speechify is an AI text-to-speech tool that converts text from various formats into high-quality audio. It’s perfect for anyone who will choose to listen to content rather than reading.

Key Features and Benefits:

Multiple File Formats:
Speechify can convert PDFs, emails, Microsoft Word documents, Google Docs, and even scanned printed materials into speech. 

Also read: Speechify Review: The Perfect Text-To-Speech Tool?

Natural-Sounding AI Voices: Speechify provides 30+ human-like voices to ensure a pleasant listening experience. You can choose from different accents, speeds, and tones to match your preferences.

Multiple Languages: Speechify provides narration in over 15 languages. If learning a language is a goal, Speechify could get you fluent. 

Access across Multiple Platforms: Speechify is cloud-based, which means no apps and installations. However, there are browser extensions for Chrome and Safari that allow you to listen to articles and online content.

Adjustable Playback Speed & Highlighting Features: You can adjust the playback speed to your liking, either fast or slow. Speechify also provides highlighting and note-taking features that make in-depth learning possible. 

9. Reply.io: Your All-in-One Sales Engagement Platform

Reply.io is a sales engagement platform that’s robust and feature-rich. The purpose of this tool is to help businesses streamline customer outreach and obtain the highest engagement possible with prospects. 

It works by automating key aspects of the sales process without sacrificing the element of personalization. When much of this work has been automated, sales teams can focus on generating new opportunities.

The driver of Reply.io is Jason AI. Jason is an advanced personal assistant that’s powered by ChatGPT. This AI assistant helps businesses set up automated yet personalized outreach sequences, manage prospect responses efficiently, and even schedule meetings without manual intervention. 

Key Features of Reply.io:

• Automated Outreach Sequences: Jason AI helps create customized outreach sequences. This includes welcome emails, follow-ups, and social media touchpoints. The end result is a content marketing strategy that pulls in consistent traffic. 
• Multi-Channel Engagement: Reply.io recommends additional channels to reach prospects. The addition of mediums like LinkedIn, SMS, and phone calls will increase the chances of a successful response.
• AI Email Personalization: Reply.io’s AI Assistant API helps craft personalized emails that align with the prospect’s industry, needs, and past interactions.
• Domain Reputation Management: To ensure high deliverability rates, Reply.io assists in maintaining a strong domain reputation by gradually increasing email-sending volume and reducing spam risk.
• Analytics & Reporting: You can gain insights into email performance, response rates, and conversion metrics.

10. Neuraltext: Content Creation and Optimization 

For marketers, content creators, and SEO professionals, Neuraltext is an all-in-one AI tool that simplifies content ideation, creation, and optimization. This tool automates key aspects of the content process by helping businesses generate high-quality, search-optimized material that drives engagement and ranks well on search engines.

Key Features of Neuraltext:

• AI Copywriting: Neuraltext provides 50+ templates for creating ad copy, social media posts, emails, and landing pages. The AI ensures the copy is compelling, polished, and aligned with your brand’s tone.
• SEO Content Optimization: This tool structures and outlines blog posts and articles based on SERP data to boost ranking potential. 
• Keyword Research & Strategy: Neuraltext identifies high-traffic keywords by analyzing search intent, competition, and related terms, helping businesses optimize their content for visibility.
• Performance Tracking: You can monitor content performance, keyword rankings, and engagement metrics to refine your content strategy.

11. Lumen5: Video Creation

Ever since video content became mainstream, it has increasingly recorded higher and higher levels of engagement. According to research, viewers retain around 95% of a message when watching a video compared to only 10% when reading text. 

It is no surprise that video content makes up a huge part of digital marketing, but creating videos has never been easy. But Lumen5 makes it simple to repurpose text content into professional-grade videos. This AI tool aids in creating videos that help businsses reach their marketing goals.  

Key Features of Lumen5:

• AI Video Generation: Lumen5 can automatically convert blog posts into video scripts and pair them with relevant visuals and animations.
• Media Library Access: There is a vast library of copyright-free stock photos, videos, and music to available for video enhancement. 
• Custom Branding: Lumen5 allows for video customization with logos, colors, and fonts to maintain brand consistency.
• Easy Drag-and-Drop Editing: Lumen5’s intuitive editor enables seamless customization, including transitions, subtitles, and animations.
• Social Media Optimization: Videos are automatically formatted for different platforms to ensure the best fit for YouTube, Instagram, Facebook, LinkedIn, and more.

12. Brandwatch

Reaching the right audience is a challenge in a noisy social world. Every brand promises to be better than others and will stop at nothing to make their messages heard. Despite this, a unique strategy can set you apart, penetrating the heart of your audience. 

But how are you sure your message is well received by your audience? An AI tool like Brandwatch can use social listening to know what people are saying about your brand and its offerings. 

Key Features of Brandwatch: 

• Social Listening: Brandwatch monitors online conversations related to your brand, competitors, and industry. This allows you to understand what people are saying about you, identify emerging trends, and track the performance of your marketing campaigns.  
• Sentiment Analysis: Brandwatch uses natural language processing to analyze the sentiment of online conversations. You will be able to determine whether people are expressing positive, negative, or neutral opinions about your brand.  
• Influencer Identification: Brandwatch helps you identify key influencers in your industry who are actively discussing topics relevant to your brand. This allows you to connect with these influencers and potentially collaborate on content amplification efforts.  
• Audience Segmentation: Brandwatch allows you to segment your audience based on demographics, interests, and online behavior. Tailored content amplification is therefore possible.  
• Reporting and Analytics: Brandwatch provides detailed reports and analytics on your social listening data. You can use this data to track your progress and measure the effectiveness of your content amplification campaigns.

The Bottom Line

The influx of AI and machine learning in content creation and marketing has made everything more efficient and effective. Whether it’s creating engaging content, optimizing it for SEO, transforming it into a different medium, or sharing it with the right audience, AI tools are making these tasks easier and more efficient. 

To explore a comprehensive list of such tools, you can check out an AI tool directory for a curated selection of options like Copy.ai, Frase, Neuraltext, Lumen5, and Babbly. Yet, it’s important to remember that AI is a tool to assist humans, not replace them. The creativity, emotion, and unique perspective of human content creators cannot be entirely replicated by machines. 

However, these AI tools can handle repetitive and time-consuming tasks, allowing creatives to focus more on strategic and creative aspects of content creation and marketing. As AI technology continues to evolve, we can expect even more sophisticated tools to emerge, further simplifying and improving the content creation process. 

Content marketers and creators should stay abreast of these developments and be ready to integrate these new tools into their strategies. AI tool directories can be valuable resources for discovering and comparing the latest AI-powered solutions.

Remember, the key to successful content marketing lies in the balance of technology and the human touch. By effectively combining AI with human creativity, content creators can deliver compelling content that resonates with their audience and achieves their marketing goals.

FAQs

1. What Is AI’s Role in Content Creation and Marketing?

AI is used in various stages of content creation and marketing, from brainstorming ideas to creating, optimizing, and promoting content. It helps generate ideas, write drafts, optimize content for SEO, convert content into different media formats, and distribute it to the target audience.

2. What Are Some of the AI Tools Used in Content Creation and Marketing?

Tools like Jarvis, Copy.ai, Frase, Neuraltext, Lumen5, and Babbly are some of the AI-based solutions popularly used in content creation and marketing.

3. Will AI Replace Human Content Creators?

While AI is efficient in handling repetitive and time-consuming tasks, it cannot entirely replicate the creativity, emotion, and unique perspective of human content creators. Thus, it’s viewed more as a tool to assist humans rather than replace them.

4. What Is the Future of AI in Content Creation and Marketing?

As AI technology continues to evolve, we can expect the emergence of more sophisticated tools, further simplifying and improving the content creation process. It’s crucial for content creators and marketers to stay updated with these advancements.

5. How Can One Achieve a Successful Content Marketing Strategy With AI?

The key lies in balancing technology and the human touch. By combining AI with human creativity, content creators can produce compelling content that resonates with their audience and meets their marketing objectives.

6. What Tasks in Content Marketing Can AI Automate?

AI can automate several tasks such as generating content ideas, drafting and editing content, optimizing for SEO, converting content into different formats like videos, and distributing content to the target audience.