Introduction

Have you ever imagined a world where you can generate art with just a text prompt? Well, Getty Images has made this a reality. They’ve launched a groundbreaking tool called Generative AI by Getty Images. This isn’t just another AI tool; it’s a game-changer in the world of digital art and content creation. Let’s dive in and explore what makes this tool so revolutionary.

What is Generative AI by Getty Images?

Generative AI by Getty Images is an AI-powered art generator. It’s not just any art generator; it’s one that claims to be “commercially safer” than its competitors. Developed in partnership with Nvidia, this tool is trained on Getty’s massive library of approximately 477 million assets.

How Does it Work?

You might be wondering, how does this magic happen? The tool uses text descriptions or prompts to render images. For example, if you input “photo of a sandy tropical island filled with palm trees,” the tool will generate an image that matches your description. It’s like having an artist at your fingertips!

Licensing and Copyright

One of the major concerns with AI-generated art is copyright infringement. Getty Images has addressed this by offering a standard royalty-free license for visuals created using this tool. This license includes indemnification, which means protection against copyright lawsuits, and the right to “perpetual, worldwide, nonexclusive” use across all media.

Safeguards and Ethics

Getty Images has implemented safeguards to prevent the tool from being used for disinformation or replicating the style of a living artist. For instance, you can’t create a photo of Joe Biden in front of the White House or a cat in the style of Andy Warhol. All images generated will also contain a watermark identifying them as AI-generated.

Revenue Sharing and Contributor Compensation

Getty Images has a revenue-sharing model in place for this tool. Contributors whose works are used to train the underlying model will be compensated. The revenue generated from the tool will be allocated both on a per-file proportional share and based on traditional licensing revenue.

API and Customization

The tool can be integrated into apps and websites through an API. Soon, you’ll be able to customize it with proprietary data to create images that align with your brand’s style or design language.

Pricing

The pricing for this tool will be separate from a standard Getty Images subscription and will be based on prompt volume.

The Competitive Landscape

Getty Images isn’t the only player in this field. Companies like Bria and Ascendant Art are also offering generative AI art tools. However, what sets Getty apart is its focus on commercial safety and ethical considerations.

Legal Considerations

The legal landscape surrounding generative AI is still evolving. Getty Images has been proactive in taking legal action to protect intellectual property rights, setting a precedent for the industry.

Conclusion

Generative AI by Getty Images is more than just an AI art generator; it’s a tool that has the potential to revolutionize the way we think about art and content creation. With its focus on commercial safety, ethical considerations, and revenue sharing, it’s setting new standards in the world of generative AI.

FAQs

1. What is Generative AI by Getty Images?
   • It’s an AI-powered art generator developed in partnership with Nvidia.
2. Is it safe to use commercially?
   • Yes, Getty Images claims it to be “commercially safer” than other solutions.
3. How does the revenue-sharing model work?
   • Revenue is shared with contributors whose content was used to train the AI model.
4. Can I customize the tool?
   • Yes, it can be integrated into apps and websites through an API, and customization options will be available soon.
5. Is it ethical?
   • Getty Images has implemented safeguards to prevent misuse, making it a responsible tool for AI-generated art.