Guessing what people want simply doesn’t cut it anymore in today’s fast-paced world.
Businesses have to act fast and make intelligent decisions, and that’s why you need the top AI for market research tools.
‘Cos nobody got time for manual research!
In this article, we explore the top 8 AI for market research in 2025. We’ll break down what makes each tool special, who should use them, and how they can help you make smarter, faster decisions.
TL;DR
| Tool | Best For | Key Features | Notable Limitation |
| Aurora | Instant market size insights | Real-time data, competitor analysis | Limited integrations |
| Otto | Automating manual research tasks | Workflow automation, data scraping | Learning curve |
| AlphaSense | Market Intelligence | NLP, financial data, alerts | Premium pricing |
| Akkio | AI-powered data analysis | Predictive analytics, dashboards | Data prep required |
| Sphinx Mind | Marketing analytics & automation | Reports, campaign tracking | Niche focus |
| Nextatlas | Trend forecasting | Predictive models, visualization | May miss micro-trends |
| Voxco | Omnichannel surveys | Multi-channel, centralized DB | Interface complexity |
| Lexalytics | Text & sentiment analysis | Social listening, NLP | Text data only |
Read Also: 18 Best AI for Research in 2025
Top 8 AI for Market Research
1. Aurora
Say you’re about to release a new product, and you need to find out whether there’s a buyer’s market for it right now, Aurora’s got you!
This AI for market research was specifically designed to give you expert-level data about market size and your competitors, even when you don’t have the time or resources.
What Makes Aurora Stand Out?
Aurora is built on cutting-edge algorithms that sift through vast quantities of fresh market data from the entire web.
It’s not just a number puller, it analyses trends, looks at the competition and can even predict where your market is headed.
You receive clear, understandable reports in minutes.
Key Features
- Real-Time Analytics: Get live updates on market size, demand, and growth potential.
- Competitor Analysis: See who your main competitors are, what they’re doing right, and where you can stand out.
- Customizable Reports: Choose the metrics that matter most to you, and Aurora creates a report tailored to your needs.
- User-Friendly Interface: No need for a PhD in data science, Aurora’s dashboard is simple and intuitive.
Best For
- Startups and Entrepreneurs
- Small Business Owners
- Marketing Teams
Pros & Cons
| Pros | Cons |
| Fast, real-time insights | Limited integrations |
| Easy to use, even for beginners | May not cover every niche |
| Affordable pricing for small teams | Some features require an upgrade |
Real-Life Example
Let’s say you run a small bakery and want to add gluten-free treats to your menu.
With Aurora, you can instantly see how big the gluten-free market is in your city, who your competitors are, and what trends are rising.
2. Otto
Have you ever spent hours gathering data from different sources, only to realize you still don’t have the full picture? That’s a common headache in market research.
Otto is an AI tool for market research designed to automate those repetitive, time-consuming tasks so you can focus on making smarter decisions.
What Makes Otto Special?
Otto is like having your very own research assistant, sweeping up a range of information from websites and social media.
Key Features
- Data Scraping & Aggregation: Automatically pulls data from multiple sources, saving you hours.
- Workflow Automation: Creates custom workflows to fit your unique research needs.
- Real-Time Updates: Keeps your data fresh by continuously monitoring key websites and platforms.
- Custom Reports: Generates easy-to-read summaries and visualizations.
Best For
- Busy Marketing Teams
- Small Businesses
- Researchers & Analysts
Pros & Cons
| Pros | Cons |
| Saves time by automating data tasks | Can have a learning curve |
| Supports multiple data sources | Pricing varies based on usage |
| Customizable workflows | Requires some setup upfront |
Real-Life Example
Imagine tracking competitors’ prices and promotions on dozens of sites.
Now, instead of going to all the sites manually every day, Otto automatically scrapes the data and sends you a tidy report.
Suddenly, you’re free to take a trend to pieces and plot a strategy, without the busywork.
3. AlphaSense
For anyone who feels bombarded by the deluge of financial reports, news articles and research papers jammed into Excel spreadsheets, PowerPoint presentations and PDFs, consider AlphaSense a life saver.
This AI for market research is designed to convert complicated market intelligence information to simple, actionable insights quickly.
What Makes AlphaSense Unique?
AlphaSense uses advanced natural language processing (NLP) to scan and understand thousands of documents in seconds.
It highlights key information, tracks trends, and alerts you to important changes in your industry or competitors.
Key Features
- Deep Document Search: Quickly find relevant data across earnings calls, SEC filings, news, and research reports.
- Smart Alerts: Get notified about market-moving events or competitor updates in real-time.
- NLP-Powered Insights: Extract sentiment, themes, and trends from unstructured text.
- Collaboration Tools: Share insights and notes easily with your team.
Best For
- Investment Analysts
- Business Strategists
- Corporate Teams
Pros & Cons
| Pros | Cons |
| Powerful search across diverse sources | Premium pricing may be steep |
| Real-time alerts keep you updated | Can be complex for beginners |
| Extracts deep insights from text | Best suited for finance/enterprise users |
Real-Life Example
Imagine you’re an investment analyst tracking a fast-growing tech company. AlphaSense scans the latest earnings call transcripts and regulatory filings, highlighting risks and opportunities you might miss.
With this info at your fingertips, you can make smarter investment decisions before everyone else catches on.
4. Akkio
What if you could turn piles of raw data into clear, actionable insights without needing to be a data scientist? That’s exactly what Akkio offers. This AI tool makes predictive analytics accessible and easy, even for beginners.
What Sets Akkio Apart?
Akkio combines powerful machine learning with a user-friendly interface. It helps you build predictive models and dashboards quickly, so you can forecast sales, customer behavior, or market trends without writing a single line of code.
Key Features
- Drag-and-Drop Model Building: Create AI models with simple, visual tools.
- Predictive Analytics: Forecast outcomes like customer churn, sales growth, or campaign success.
- Real-Time Dashboards: Monitor your key metrics and predictions in one place.
- Integration Friendly: Connects with popular data sources like Excel, Google Sheets, and databases.
Best For
- Sales and Marketing Teams
- Small to Medium Businesses
- Operations Managers
Pros & Cons
| Pros | Cons |
| No coding required | Requires clean, well-organized data |
| Fast model creation | Some advanced features need training |
| Integrates with common data tools | Pricing varies by usage |
Real-Life Example
Say you run an online store and want to predict which customers might stop buying.
With Akkio, you upload your sales data, and within minutes, it shows you who’s at risk and why. Armed with this insight, you can tailor your marketing to keep those customers engaged.
5. Sphinx Mind
Ever feel like you’re throwing marketing dollars into the wind, hoping something sticks? Sphinx Mind is here to change that.
This AI-powered platform combines marketing analytics with automation to help you track campaigns, understand what works, and optimize your budget, all in one place.
What Makes Sphinx Mind Special?
Sphinx Mind not only brings it together, it surfaces insights and then automates the necessary actions for you. This AI tool for research makes sure that you are getting the most from your marketing dollars.
Key Features
- Campaign Tracking: Monitor how every campaign performs across channels.
- Automated Reporting: Get easy-to-understand reports without lifting a finger.
- Marketing Automation: Set up triggers and workflows to engage customers automatically.
- ROI Measurement: See exactly which campaigns deliver the best return.
Best For
- Marketing Teams
- Small Businesses
- Digital Agencies
Pros & Cons
| Pros | Cons |
| Combines analytics with automation | Niche focus on marketing |
| Saves time with automated reports | May require setup time |
| Helps improve marketing ROI | Pricing details vary |
Real-Life Example
Imagine you run a local gym and want to know which Facebook ads bring in the most new members. Sphinx Mind tracks every click and signup, then automatically adjusts your campaigns to focus on what works best.
6. Nextatlas
Looking to stay ahead of the curve and find the next big thing before it takes off?
Nextatlas is your ultimate AI trend forecast tool. It uses large amounts of data from social media, news and other information to predict emerging market changes for brands and marketers.
What Makes Nextatlas Stand Out?
Nextatlas leverages AI models to spot patterns and signals that could be harbingers of future trends.
It’s not just a reflection of what’s popular in the moment. It’s an indication of what’s increasing in popularity, providing valuable intel for shaping your product, campaign or content strategy.
Key Features
- Predictive Models: Forecast trends weeks or months before they hit mainstream.
- Visual Dashboards: Easy-to-understand charts and graphs to track trend evolution.
- Custom Alerts: Get notified when new trends relevant to your industry emerge.
- Global and Local Insights: Covers broad markets and can zoom into specific regions.
Best For
- Product Managers
- Marketers and Advertisers
- Fashion and Retail Brands
Pros & Cons
| Pros | Cons |
| Early trend detection | May miss hyper-local or niche trends |
| Clear visualizations | Pricing varies by feature set |
| Customizable alerts | Best for trend-focused industries |
Real-Life Example
Picture a fashion brand wanting to launch a new line. Nextatlas spots a rising interest in sustainable fabrics months before competitors catch on.
Using this insight, the brand creates a collection that hits the market just as demand explodes, winning customers and buzz.
7. Voxco
Holding customer feedback can seem like juggling calls, surveys, interviews and online forms, all at once.
Voxco is that AI for market research tool that makes it easy by providing a robust omnichannel solution that is a one-stop shop for all of your market research needs.
What Makes Voxco Unique?
Voxco allows you to create, distribute, and analyze your surveys via phone, web, SMS, and even face-to-face interviews. Such flexibility allows you to meet your audience wherever they are, collecting richer, more diverse data.
Key Features
- Multi-Channel Surveys: Run surveys via phone, online, SMS, or in-person.
- Centralized Data Management: All responses are stored and analyzed in one place.
- Advanced Analytics: Real-time dashboards and detailed reporting.
- Customizable Survey Design: Tailor questions and formats to your research goals.
Best For
- Market Researchers
- Large Enterprises
- Customer Experience Teams
Pros & Cons
| Pros | Cons |
| Supports multiple survey channels | The interface can be complex |
| Centralized data and analytics | Pricing may be high for small businesses |
| Flexible and customizable | Requires some training |
Real-Life Example
Think of a telecom company wanting to understand customer satisfaction.
With Voxco, they run phone surveys for older customers, online surveys for younger users, and SMS polls for quick feedback.
All data flows into one dashboard, giving a complete picture of customer sentiment.
8. Lexalytics
How do you really know what customers think about your brand?
Sometimes, the most valuable insights are hidden in mountains of text, from social media posts to product reviews.
Lexalytics uses AI to dig deep into this text, revealing the true feelings and opinions behind the words.
What Makes Lexalytics Special?
Lexalytics specializes in natural language processing (NLP) which analyzes text data for sentiment, themes, and intent.
It’s like having a super-smart assistant who reads thousands of customer comments and tells you exactly what they mean very fast.
Key Features
- Sentiment Analysis: Understand if customer feedback is positive, negative, or neutral.
- Theme Extraction: Identify common topics and concerns in text data.
- Social Listening: Monitor brand reputation across social media platforms.
- Multilingual Support: Analyze text in multiple languages.
Best For
- Customer Experience Teams
- Brand Managers
- Market Researchers
Pros & Cons
| Pros | Cons |
| Powerful text and sentiment analysis | Focused mainly on text data |
| Supports multiple languages | Requires some technical setup |
| Real-time social media monitoring | Pricing varies by volume |
Real-Life Example
Imagine launching a new product and wanting to know how customers feel about it on Twitter and Facebook.
Lexalytics scans thousands of posts, showing you the overall sentiment and highlighting common praises or complaints. This helps you respond quickly and improve your offering.
The Bottom Line
So there you go, the 8 best AI for market research in 2025.
It’s no longer a matter of guessing what its customers want. It’s a matter of knowing, thanks to the power of AI.
The future of market research is here, and it’s AI-based. It is time you start making intelligent decisions and let your business grow!
