Unveiling AWS’s New Generative AI: Amazon Bedrock


Amazon Web Services (AWS) has recently made Amazon Bedrock generally available. This fully managed service is designed to simplify the development of generative AI applications while maintaining privacy and security. The platform offers a selection of high-performing foundation models from leading AI companies, including AI21 Labs, Anthropic, Cohere, and Stability AI.

What is Amazon Bedrock?

Amazon Bedrock is a one-stop solution for building and scaling generative AI applications. It allows you to experiment with a variety of top foundation models, customize them with your data, and create managed agents that perform complex business tasks—all without writing any code.

Key Features:

  • Serverless Architecture: No need to manage any infrastructure.
  • Compliance: GDPR and HIPAA compliant.
  • Monitoring and Governance: Integrated with Amazon CloudWatch and AWS CloudTrail.

Experimenting with Foundation Models

You can access available foundation models through the AWS Management Console, AWS SDKs, and open-source frameworks like LangChain. The console allows you to browse models, explore example use cases, and load prompts for each model.

Prompt Engineering and Inference Configuration

Amazon Bedrock emphasizes the importance of prompt engineering—a skill focused on crafting the perfect query to get the most out of foundation models. Various inference configuration parameters like Temperature, Top P, and Top K give you control over the randomness and diversity of model responses.

Amazon Bedrock API

Working with Amazon Bedrock is as simple as making a few API calls. You can list available foundation models and run inference using Amazon Bedrock’s InvokeModel API. The API is designed to be straightforward, requiring only a few parameters like modelId, contentType, and body.

Text Generation Example

For instance, you can use AI21 Lab’s Jurassic-2 Ultra model to generate text. The API allows you to specify the prompt for your task along with any inference configuration parameters.

Data Privacy and Network Security

Amazon Bedrock ensures that all your inputs and customizations remain private to your AWS account. Your data is encrypted in transit with a minimum of TLS 1.2 encryption and at rest with AES-256.

Governance and Monitoring

Amazon Bedrock integrates with IAM to help you manage permissions. It emits data points to CloudWatch to track common metrics such as InputTokenCount, OutputTokenCount, and InvocationLatency.

Billing and Pricing Models

Amazon Bedrock offers two pricing models: on-demand and provisioned throughput. On-demand pricing allows you to use foundation models on a pay-as-you-go basis, while provisioned throughput is designed for large, consistent inference workloads.


Amazon Bedrock is a robust platform for anyone looking to delve into the world of generative AI. Its serverless architecture, compliance features, and extensive monitoring capabilities make it a compelling choice for businesses and individual developers alike.


Q: Is Amazon Bedrock GDPR and HIPAA compliant?
Yes, it is compliant with both GDPR and HIPAA regulations.

Q: Can I customize foundation models with my data?
Yes, Amazon Bedrock allows you to fine-tune models with your data.

Q: What are the pricing models for Amazon Bedrock?
It offers on-demand and provisioned throughput pricing models.

Q: How does Amazon Bedrock ensure data privacy?
Your data is encrypted both in transit and at rest, ensuring maximum security.

Q: Can I manage permissions for Amazon Bedrock?
Yes, it integrates with IAM for permission management.


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