Snapchat is taking augmented reality (AR) to the next level with its latest feature – AI-powered video lenses. These innovative lenses bring animated animals and flowers to life, making Snaps more immersive than ever.
But there’s a catch: they’re only available to Snapchat Platinum subscribers.
What Are AI Video Lenses?
Snapchat’s AI Video Lenses use generative AI to add dynamic elements to videos. At launch, three lenses are available:
- Fox Lens – A virtual fox snuggles up on your shoulder.
- Raccoon Lens – Animated raccoons playfully scurry over your head.
- Spring Flowers Lens – A bouquet of flowers appears in front of you, and the camera zooms out for a cinematic effect.
Snap has promised to introduce new lenses every week, keeping the experience fresh for users.
How to Access the AI Video Lenses
These lenses are exclusive to Snapchat Platinum, the app’s premium subscription tier, which costs $15.99 per month. Users can find the AI Video Lenses in the Lens carousel, select one, and capture a Snap using either the front or back camera.
Once the AI video is generated, it’s automatically saved to Memories for easy access.
Snapchat’s Push for AI Innovation
Snapchat has long been a leader in AR, but it’s now expanding its AI capabilities to stay ahead of competitors like Instagram and TikTok.
These AI Video Lenses are powered by Snap’s in-house generative video model, a technology that has been evolving since the company introduced its first AI-powered video tool at the Snap Partner Summit last year.
In addition to these lenses, Snapchat has been developing AI-powered background and clothing transformation features, giving users even more ways to personalize their content.
Why AI-Powered Lenses Matter
Snapchat’s decision to invest in in-house AI models rather than relying on third-party tools from OpenAI or Google allows the company to:
- Offer unique features that aren’t available on other platforms.
- Maintain creative control over AI-generated effects.
- Lower operational costs while delivering high-quality AI tools.
By focusing on AI-driven creativity, Snapchat is ensuring that it remains a go-to platform for fun and engaging video content.
The Future of AI on Snapchat
Snapchat isn’t stopping at AI Video Lenses. The company recently unveiled an AI text-to-image research model for mobile devices, which is expected to power more Snapchat features in the coming months.
As AI continues to shape social media experiences, Snapchat is positioning itself as a pioneer in blending AI with user-generated content. The introduction of these lenses is just the beginning of a broader shift toward smarter, more interactive visual storytelling.
Would you pay for Snapchat Platinum to access these AI-powered effects? Let us know your thoughts!
