The Best ChatGPT Rank Tracking Tools in 2025 –Which One Should You Choose?

ChatGPT and other AI chatbots are transforming the search experience from traditional searches to a more conversational approach.

A query on Google redirects you to a list of links. But the same question on ChatGPT gives you a direct and skimmable answer, often with links to the source.

This rise in zero-click behavior is pushing marketers and businesses to adapt to AI. In fact, 51% of marketers already use AI tools in SEO. 

From fast food brands to luxury cars, companies are fighting to show up on AI search experiences. If you’re not monitoring your brand presence in AI search engines, you’re already lagging. 

It’s never too late to start with these ChatGPT rank tracking tools to guide your AI optimization in 2025.

Core Features to Look For in ChatGPT Rank Tracking Tools

A ChatGPT rank tracking tool helps you understand how your brand is mentioned in specific prompts. It’s important to analyze the core features of each tool since they can cater to different needs.

Look out for these feature sets in a ChatGPT online rank tracking software:

• Prompt-level tracking: Unlike traditional keyword tracking, this feature tracks your brand performance for specific prompts. 
• Brand keyword detection: This helps you find out when and how your brand is mentioned in ChatGPT answers.
• LLM support: You can monitor how LLMs like ChatGPT or Claude respond to prompts and track if your brand is mentioned in the answers.
• Geographic and language filtering: ChatGPT visibility trackers should be able to monitor your visibility across different regions and languages. 
• Report automation: This feature automatically generates customizable brand reports without the need for manual intervention.
• Historical snapshots: Ensure you have access to previous data on prompts or brand citation analysis. 
• Integrations: Integration with other SEO tools, like Google Search Console, is important for a comprehensive view of your brand performance.

In addition, technical SEO capabilities, such as crawl access monitoring and Bing indexing, are useful to have. Keep your list of features handy as we review the best ChatGPT rank tracking tools.

ChatGPT Rank Trackers in 2025

From AI visibility tracking to reputation monitoring, here are 10 tools to improve your AI brand presence. While this can guide your decision-making, choosing the best ChatGPT rank tracker tool depends on your unique needs.

Platform	Ease of Use	Prompt-based Tracking	Integrations	Reporting and Insights	Starting Price
SE Ranking	10	✅Yes	Google and other search platformsAutomation and workflow tools AI and content tools Robust API access	✅Yes	$65 without discount
Morningscore ChatGPT Tracker	8	✅Yes	Google Search Console SERP data providersThird-party data sourcesGoogle Analytics	✅Yes	$49
ZipTie.Dev	8	✅Yes	Google Search Console	✅Yes	$179
Otterly AI	9	✅Yes	Google Analytics	✅Yes	$29
Xofu	7	✅Yes	No publicly advertised integration	✅Yes	$99
Rankability	8	✅Yes	CMSCore SEO tools	✅Yes	$149
SEOmonitor	8	✅Yes	Google Looker StudioGoogle SheetsGoogle AnalyticsNinjaCat and Bold BI	✅Yes	$115
Semrush	9	✅Yes	Google Search ConsoleGoogle AnalyticsProject collaboration tools Content marketing and CMS platforms	✅Yes	$139.95
Profound AI	9	✅Yes	APIs and web services	✅Yes	$499
Ahrefs Brand Radar	9	✅Yes	IndexNowGoogle AnalyticsGoogle Search ConsoleAPI access	✅Yes	$129

The best ChatGPT rank tracking software is a blend of common and technical use cases. Let’s review each platform in detail to help you choose the best ChatGPT rank tracking tool.

Top ChatGPT Rank Trackers in 2025

While ChatGPT rank tracking is one facet, you also want to choose a platform that tracks across other AI search engines, such as Perplexity and Claude.

We’ve handpicked the 10 best ChatGPT visibility tracking tools to boost your brand visibility in AI models.

SE Ranking

SE Ranking has stepped into AI search optimization with one of the most accurate ChatGPT visibility trackers available today. Its solution is built for brands and agencies who want to know when, where, and how they’re mentioned in ChatGPT answers and turn that insight into higher visibility in LLM-driven search.

SE Ranking’s ChatGPT Tracker focuses on conversational prompts that matter to your brand. You can monitor brand mentions, link placements, competitor presence, and ranking positions within ChatGPT responses, all with daily updates and historical snapshots. This makes it an essential tool that delivers actionable data, not just vanity metrics.

Key Features

• Prompt-level brand tracking: Monitors the brand’s performance for specific ChatGPT prompts instead of keywords.
• Mention and link analysis: Identifies when your brand was mentioned in ChatGPT’s answers and what links were selected as sources.
• Position tracking: Shows where your brand or website appears in ChatGPT’s responses, including in the top 3.
• Copies of ChatGPT answer texts: You can see the exact context in which your brand was mentioned.
• Competitor visibility monitoring: Tracks which competitors appear alongside you in answers and lets you compare their positioning to yours.
• Geographic and language filters: Analyze ChatGPT visibility in different regions and languages to target specific markets.
• Daily updates and historical snapshots: Get fresh data every day, plus the ability to review historical trends to measure improvement or spot drops.

Pros & Cons

Pros

• Deep, reliable data with regular updates: Users get accurate visibility metrics refreshed daily to make confident, data-driven decisions.
• Intuitive interface: Designed for quick setup and easy navigation.
• Competitive benchmarking: Lets you find opportunities to outperform your competitors.
• AI and SEO optimization: Combines traditional SEO tools with AI search tracking.
  

Cons

• No reporting for ChatGPT just yet: If you’re creating a report with SE Ranking Report Builder, you can’t include ChatGPT tracking info there. But you can still export data from the tool to share with teammates or clients.

Pricing
The ChatGPT Tracker is included in SE Ranking’s: 

• Pro plan: $119/month. 
• Business plan: $259/month. 
• 14-day free trial that lets you monitor up to 20 prompts for free.

Morningscore ChatGPT Tracker

Morningscore is a dedicated ChatGPT and citation tracker that helps you monitor visibility in AI chatbot conversions. The platform is one of the unique ChatGPT visibility trackers because of its gamified SEO elements. It gives you XP points to improve your brand performance. And once you have enough points, you can level up.

Key Features 

• Keyword rank tracker: Morningscore makes it simple to add keywords to the rank tracker and monitor your presence on ChatGPT.
• Prompt tracker: The platform keeps a score of your brand mentions in ChatGPT.
• In-view tool for brand mention: With the in-view tool, you can check the actual words and phrases you track and that are shown to users.
• Brand settings: This feature lets you add brand name variations to cover more prompts. 

Pros & Cons

Pros

• Detailed overviews: Users get access to detailed information on backlink profiles, website links, and site performance.
• Help boxes: One user on G2 states that anyone who opens Morningscore can quickly understand its process. The platform provides hints and help boxes to nudge you in the right direction.
• Ease of use: Its user-friendly dashboard is a great starting point for customers, even those from non-technical backgrounds.

Cons

• Not a comprehensive tracker: The tool is great for ChatGPT tracking; however, it does not track visibility on other AI search models. 
• Limited integrations: If you require extensive third-party tool integration, Morningscore might not be the one. 

Pricing 

Morningscore’s annual plans are discounted and are free for 2 months. It also offers a 14-day free trial with the following paid plans:

• Lite: $49 for 50 AI credits.
• Business: $69 for 500 AI credits.
• Pro: $129 for 2500 AI credits.
• Premium: $259 for 10,000 AI credits.

ZipTie.Dev 

ZipTie.Dev is one of the best ChatGPT rank tracking software that studies what AI search engines need to deliver targeted inputs. The platform is best used to find content gaps and improve them with practical suggestions. 

Key Features 

• URL indexing check: This is ZipTie’s primary feature — it gives a list of unindexed URLs for the website you want to check. You can review them in the sitemap, URL list, or crawl mode.
• Index monitoring: You can enable monitoring for any audit and adjust the frequency. Then, ZipTie automatically reanalyzes the given URLs.
• AI search assistant: The AI assistant generates relevant queries for your business, streamlining your workflow. 

Pros & Cons

Pros 

• Simple interface: One can easily use ZipTie’s ChatGPT monitoring feature, even without technical skillsets. This makes it the best ChatGPT rank tracker tool for beginners.
• Regular index monitoring: The index monitoring allows you to check site errors or changes, helping you take prompt action.
• Query generator: You can import queries from Google or type your own, eliminating decision fatigue.

Cons

• Slower processing speeds: Due to the tool’s increasing popularity, orders are processed on a first-come, first-served basis. This can slow down brand report generation, affecting business decisions.
• Expensive pricing plans: ZipTie offers renewable monthly credits, which can be overpriced for beginners. 

Pricing 

This ChatGPT rank tracker tool offers discounts on annual packages and the following plans:

• Basic: $179 for 1000 AI search checks.
• Standard: $299 for 3000 AI search checks.
• Pro: $799 for 10,000 AI search checks.

Otterly AI 

Otterly AI is one of the finest ChatGPT rank tracker tools that makes AI search monitoring smarter and more intuitive. From discovering hidden prompts to spotting trends across ChatGPT, this tool provides a clean interface for tasks.

Key Features 

• Smart AI keyword search: This lets you identify user questions and refine your content to rank in ChatGPT and other AI search engines. 
• Domain ranking and analytics: Otterly automatically tracks domains and related URL citations on AI search engines. 
• GEO audit: This tool evaluates your brand’s readiness for AI search experiences, including Google Overviews and ChatGPT. You can audit across 25+ AI visibility factors and auto-generate fix lists.

Pros & Cons

Pros

• Brand and competitor intelligence: You can track the types of competitors, their performance, and how you compare against them.
• Sentiment analysis: Get to know how ChatGPT and AI models really feel about your brand.
• Clean reports: The actionable and reader-friendly reports help you analyze website citations, brand visibility, and prompts all in one place.

Cons

• No real-time alerts: While you get weekly updates, you’ll not know if ChatGPT suddenly stops mentioning your brand.
• Costly as you scale: The prices can quickly add up if you need more search prompts and GEO audits monthly.

Pricing

This best ChatGPT rank tracking tool provides 15% off on annual payments and also offers the following paid plans:

• Lite: $29 for 15 search prompts. 
• Standard: $189 for 100 search prompts.
• Premium: $489 for 400 search prompts.

Gemini, AI mode, and additional prompts can be purchased as add-on services.

Xofu 

Xofu helps AI visibility engineers enhance content for generative search engines. It helps optimize keyword fragments and improves retrieval scoring, while also increasing reusability in common AI platforms.

The cloud-based software shows how your brand is visible in ChatGPT-generated answers, further in the buying journey. Beyond basic functionalities like benchmarking against competitors, you can optimize AI citation strategy and track in-funnel visibility.

These exclusive features make it the best ChatGPT rank tracking tool for technical uses.

Key Features 

• In-funnel visibility tracking: Xofu lets you track the frequency of brand citations on ChatGPT for high-intent prompts.
• Content optimization: You can identify the pages ChatGPT references and spot content gaps using first-party data.
• Custom prompt tracking: Users can define their own prompts, and Xofu will monitor where and when the brand is mentioned in answers.

Pros & Cons

Pros

• BOFU brand tracking: The platform monitors high-intent prompts and helps users understand the nature of responses — whether transactional or conversion stage.
• Content gap detection: Xofu identifies unanswered questions and LLM references to strengthen your content strategy.
• Echoblocks: This feature triggers the reuse of content in ChatGPT and other GEO platforms.
• AI-native formats: The tool includes trigger loopbacks and knowledge anchors that guide your content strategy.

Cons

• Relatively niche and technical: Xofu is centered around non-standard content structures, which could be unfamiliar to most SEO teams.
• Steeper learning curve: Although Xofu offers a knowledge base with videos and tips, first-time users can still feel overwhelmed.

Pricing

As one of the technical best ChatGPT rank tracker tools, Xofu’s pricing tiers include: 

• Personal: It’s free for 10 BOFU prompts.
• Consultant: $99 for 20 BOFU prompts.
• Agency: $399 for 50 BOFU prompts.
• Enterprise: $1999 for 150 TOFU, MOFU, and BOFU prompts. 

Rankability 

Rankability follows suit with other ChatGPT rank tracker tools, but stands out for its advanced prompt-level testing and competitive citation comparison. The AI analyzer tests commercial and branded prompts across top answer engines. 

The best part is the actionable recovery playbooks that come with optimization recommendations, so you know exactly what to do. 

Key Features

• Prompt library: The library is a mix of 100+ industry-specific prompts that customers usually ask ChatGPT.
• Daily monitoring: Rankability follows up with your brand presence daily by asking brand-related questions to ChatGPT.
• Real-time alerts: It helps you understand visibility changes every few hours, helping you refine strategies accordingly.

Pros & Cons

Pros

• Good for content creation: Users are happy with its content optimizer tool that saves time on content outlines, keyword research, and competitor analysis.
• Actionable recommendations: The platform doesn’t just show you what’s lacking but guides your strategy with tips. 
• Immediate alerts: You get immediate notifications with content recommendations when your visibility drops.

Cons

• Complex interface: Users might need to spend some time learning to use the tools effectively.
• Still evolving: Users needing a comprehensive platform could face challenges with Rankability.

Pricing 

This ChatGPT search rank tracking tool is free for two months when paid annually. 

The monthly pricing tiers include:

• SEO specialist: $149 for 20 content optimizers.
• SEO Expert: $249 for 40 content optimizers.
• SEO Master: $449 for 80 content optimizers.

SEOmonitor

SEOmonitor is an in-depth AI Overviews and chatbot tracking tool with access to brand mentions, daily snapshots, and custom analyses. Plus, the platform allows dual-signal tracking (SEO+GEO), making it one of the finest ChatGPT rank tracker tools on the market.

Key Features

• Response evolution tracking: You can check when and how your content gets added or left out in chatbot conversations.
• Historical data: Identify patterns in algorithms and trends while also tracking your historical data.
• Access raw data through API: This feature lets you access raw data to run large-scale reports. 

Pros & Cons

Pros

• Optimization insights: SEOmonitor clients are able to make use of the website optimization tips for better rankings.
• Flexible SEO campaigns: The rich interface makes it easy to pause, archive, or revive SEO campaigns. 
• Strong forecasting: Users enjoy accurate forecasting that helps them make data-driven decisions.

Cons

• Dense tool: Some users could feel overwhelmed by its vast details and insights. 
• Slow processing speed: Users report slower speeds, especially when uploading keywords in bulk.
• Cluttered interface: First-time users tend to get lost in the huge amounts of data points and insights in the dashboard.

Pricing

SEOmonitor works with three pricing tiers with a 17% discount on annual plans:

• Starter: From $116 for 1000 keywords tracked daily.
• Writer: $29 for 5 AI-written articles.
• Pro: From $339 for 3000 keywords tracked daily.

Semrush 

Semrush helps you understand how ChatGPT, Google AIOs, and chatbots talk about your brand. With its recent addition of “AI traffic”, it’s clearly one of the best ChatGPT rank trackers you could come across.

You can spot traffic trends and see which AI assistants drive them. Additionally, you’ll be able to benchmark visibility across AI search models to stay ahead of the game.

Key Features

• Site audit: The AI search feature in the site audit section checks links with non-descriptive anchor text, pages with one incoming link, and links with no anchor text.
• Platform comparison: You can compare how different platforms present your brand, track sentiments, and learn more about what the audience wants.
• AI recommendations: Exploring tips and optimizing come easily with AI suggestions for product development.

Pros & Cons

Pros

• Extensive features: From AI traffic tool to AI-search category, Semrush offers an array of features to track brand visibility.
• Robust competitor analysis: Semrush’s AI toolkit helps you see metrics like share of voice, brand sentiment, number of mentions, and non-branded queries.
• Educational resources: With help centers, marketing hubs, and insights, new users can improve their digital marketing skills.

Cons

• Crowded workspace: Semrush users dislike the cluttered interface with modules they haven’t subscribed to.
• Limited access in basic plans: The Pro plan offers only basic AI tracking functionalities for its price point.
• Expensive add-ons: Each user needs a separate add-on plan, which could be expensive for smaller teams.

Pricing 

Semrush users can save up to 17% on annual plans. 

The monthly pricing tiers include:

• Pro: $139.95 for up to 5 projects.
• Guru: $249.95 for up to 15 projects.
• Business: $499.95 for up to 40 projects.

Add-ons are separate and priced as follows:

• Additional users: Starting at $45 monthly with individual logins.
• Lead generation: $90 monthly for 1000 outreach credits in Lead Finder.
• Base report: $10 monthly for data from 20+ Semrush tools.
• Pro report: $20 monthly for all base reports plus 35+ external integrations.

Profound AI 

Profound AI is a unique ChatGPT rank tracker tool that lets you explore brand presence in AI search engines. Its unique feature is the conversation explorer, which gives you an overview of global consumer intent. 

This means you’ll be able to track queries from Texas or Argentina in a single place. Profound analyzes billions of real-time data signals with over 200 billion keywords to give you accurate brand insights.

Key Features

• Prompt recommendations: Profound dives into its 100M+ answer engine prompts plus responses from real users’ conversations to recommend prompts. 
• AI actions: AI search responses, user prompts, and AI traffic are combined to identify high-impact opportunities. 
• OpenAI shopping overviews: Profound’s ChatGPT shopping view gives you insights into how your products are represented.
• Agent analytics: It helps you understand how AI crawlers and answer engines interact with your site.

Pros & Cons

Pros

• Intuitive platform: Users love how the product presents insights in a simple and intuitive dashboard.
• Powerful AI crawlers: Profound analyzes AI bot activity on your site and provides an overview of how AI crawlers access your content.
• Helpful support team: The support team is knowledgeable and listens to customer suggestions, which shows in their improved products.

Cons

• Lack of visibility impact reports: Currently, Profound users will know what happens to brand citations, but not what caused them.
• Fewer filtering options: Users suggest adding more filtering options for specific sets of characters.
• Occasional data gaps: At times, users find UI quirks and data gaps, especially in less-covered industries. 

Pricing

Profound provides two monthly pricing plans:

• Profound Lite: $499 for 200 unique prompts.
• Enterprise: Custom pricing with custom prompt limits.

Ahrefs Brand Radar

Ahrefs Brand Radar helps you reach newer audiences by tracking how LLMs present your brand. The software runs five massive prompt indexes (10M-100M+ prompts each). The AI content helper highlights angles the AI assistants care about, improving your overall performance.

As for the rank tracker, you can set a target URL for each keyword to monitor its position.

Key Features 

• Search demand tracker: Track user interest using the keyword index that shows the total search volume for all brand-related terms.
• Funnel builder: This helps you build funnels to see how customers move through your website. 
• Trending keywords filter: You can spot rising keywords based on months or filter by trend type.
• API: Ahrefs Brand Radar has five new endpoints for the rank tracker. You can retrieve data like projects or keywords, and also modify them.

Pros & Cons

Pros

• Detailed reports: The reports break performance by position range and show which keywords are present in each group.
• Patch management updates: You can filter by patch status, export them, or bulk publish in one go.
• Keyword chart overhaul: Organic keywords and intent charts count every ranking position for more accurate data.

Cons

• No prompt-level tracking: The platform doesn’t track natural prompts. Instead, it fits keyword-based logic into brand queries.
• Fragmented data: Brand Radar lacks a unified view, and you need to search for your brand and competitors manually.
• AI as an add-on: Users must spend extra to add AI platform tracking to Brand Radar. 

Pricing

The monthly pricing tiers of Ahrefs are:

• Lite: $129 for 750 tracked keywords.
• Standard: 249 for 2,000 tracked keywords.
• Advanced: $449 for 5,000 tracked keywords.

Brand Radar is an add-on with other similar features:

• Brand Radar AI: $199 for one index.
• Content Kit: $99 for AI content helper, grader, and inventory.
• Report Builder: $99 for 50 reports.
• Project Boost Pro: $20 per project.
• Project Boost Max: $200 per project.

How We Tested These Tools

We utilized a mix of prompt types, testing conditions, and metrics to evaluate each ChatGPT rank tracker.

Prompt Categories

We ran 100+ prompts across categories, and prompts were selected from different industries, such as:

• Technology,
• SaaS,
• E-commerce,
• Local. 

This helped us assess how each tool tracked visibility and identified content gaps in different industries.

Testing Conditions

We conducted the tests under controlled conditions:

• Browser enabled: We enabled the browsing access feature to test if the AI tools fetched real-time information. This also provided insights on AI-generated answer quality, competitor mentions, and sentiments in real-time.
• Model used: Our team used GPT-4 with access to web browsing.
• Location: The United States IP to simulate US SERPs.

Metrics Logged

We checked each tool’s output based on these factors:

• Visibility: How often did a brand appear in AI-generated answers.
• Average position: This metric calculates the average rank or position of the brand in ChatGPT.
• Answer sentiment: The analysis helped learn about the tone of an AI answer (Positive, neutral, or negative).

Each AI visibility tracking platform is unique, and it’s easy to get lost in its vast features. That’s why having a checklist can be useful as you start.

How to Rank in ChatGPT: Optimization Checklist

ChatGPT uses pre-trained data and real-time retrieval to answer user questions. Sometimes, these answers cite sources and sometimes not. 

While there’s no single way to assure higher rankings, you can start with these simple steps to increase brand citations. 

Make Your Brand Part of High Authority Sources

ChatGPT often cites sources that are credible. One way to show up on ChatGPT is to collaborate with high-authority sites.

For example, you can:

• Get mentioned in sources like Wikipedia, TechCrunch, or other industry news sites.
• Earn backlinks from trusted domains.
• Submit reviews on databases, such as Product Hunt or G2.

Build Topical Authority with AI-friendly Content 

AI chatbots look for expert, transparent, and in-depth content. You’re already winning if your content gets noticed by an AI assistant. 

If not, follow these best practices to get featured in AI search engines:

• Create expert-level content on topics your brand wants to rank for.
• Cover subtopics to broaden the possibilities of citations.
• Use a clear structure, including headers and FAQs.

Use Structured Data, Schema Markup, and Brand Entity Optimization 

Schema markup is a code added to your website’s HTML. This helps search engines understand your content better. Adding schema.org tags makes your search results more appealing to AI bots.

Next, focus on brand entity optimization—a unique characteristic of your brand that shows how your brand is referenced in AI models. Use a consistent brand name, logo, and description across platforms. 

You could also register your brand on sites like Google Business Profile or LinkedIn to show ChatGPT that your brand is a recognized entity.

Create Natural Prompts

Natural language is a big factor for ChatGPT rank tracking. AI search engines seek human content that addresses real user queries. 

Use natural user language—For example, “Best marketing tool for small businesses in 2025.”

Bonus Tip: Build a Prompt-Based Content Strategy

A prompt-based content strategy aligns with real prompts that users use on ChatGPT. By structuring your content using real-life prompts, you can increase the chances of brand citations. 

Begin by identifying high-impact prompts in your niche. Then, create informative pieces centered around those prompts. For instance, “How does your [Brand] compare to [Competitor]?”

Final Thoughts

As ChatGPT is rewiring how people search and discover information, prompt-based tracking is becoming the future. With the release of ChatGPT 5, the model can now think deeper and provide expert-level responses. It’s no longer about showing up, but more about creating consistent value for users. 

A ChatGPT rank tracking tool is a helpful aid to understand visibility gaps and optimize them quickly. But the real struggle lies in connecting different aspects—structured data, topical authority, and brand entity to show up in AI search results.

Use the tips in this piece and consistently track your brand visibility. Remember, if you don’t show up on AI search engines, your competitors will.