Thanks to the development of artificial intelligence, choosing games from collections of 5,000 to 10,000 titles is no longer a problem for players. Immediately after RoyalReels, users are literally guided through all sections of the gambling site, displaying exactly those categories and options that may be of interest to them specifically. Such personalisation of gaming content is used on every advanced platform, and we have figured out exactly how it works.
Personalization of Royal Reels game content — the principles of AI work
Today, many online casinos integrate AI into virtually all of their processes, and Royal Reels is no exception. One of the most successful areas in which this technology is used is the optimisation of game content display to suit the interests of a specific user. This allows people to quickly navigate through a collection of thousands of slots, table games and other games, and makes using the platform’s services a comfortable experience. We will explain how this is implemented step by step.
Data Collection
So, the first step in personalising the Royal Reels pokies offering is data collection. The AI integrated into the platform tracks absolutely all of the punter’s actions. Which sections they open, which games they launch, how much time they spend on each game, in what sequence they change themes or genres, and even which device they use to log in. Everything is important for the algorithm; every decision is carefully recorded by the system for later data analysis.
Creating a Player Profile with Royal Reels Casino login
Based on the collected data, AI creates a so-called interest profile. This profile displays each player’s preferences from the moment they create a Royal Reels Casino login. For example, the system may compile the following profile:
- Prefers slots.
- Chooses fruit themes.
- Likes games with bonus features.
- Sometimes experiments with unexpected styles.
This portrait is constantly updated and supplemented. To do this, machine learning methods are integrated into the AI system, allowing it to create the most accurate representation of each Royal Reels online customer’s preferences over time. They work in the same way as Spotify and Netflix recommendations, making the gaming experience truly individualised.
Basic Recommendation Algorithms
Based on the collected profile, the AI proceeds directly to recommending specific content. To do this, the system utilises the following technologies:
- Content-based filtering. If a player enjoyed the Fire Coins slot, the AI will suggest slots such as Gold Gold Gold, Coin Up, etc.
- Collaborative filtering. If other visitors of Royal Reels online casino with a similar interest profile like Hot Slot, it will also be included in the recommendations for players.
- Real-time adaptation. If tomorrow a player likes the Beam Boys slot with a completely different theme and style, the day after tomorrow he will also be recommended Barrel Bonanza.
In other words, the system is guided by clear principles, recommending a specific set of games to users that will match their interests. However, it often leaves room for a few random recommendations to maintain the variability of the selection.
Visualization of Recommended Games in Royal Reels Casino
The final stage of AI’s work is to provide the user with a convenient visualisation of their preferences. After logging into Royal Reels Casino Australia, the player can simply go to their favourite game category, and the top results will be exactly what they are interested in. If we are talking about the users whose profile we described earlier, they will first see slots such as Fire Coins, Gold Gold Gold, Coin Up, and Hot Slot, i.e. games that directly correspond to their main preferences. In addition, the system will display similar games, such as Booming Fruity Boom, Double Diamond Night, Super Hot Chilli, and Fruit Vegas. Royal Reels Casino will also show a couple of games that are played less frequently but have held the user’s attention for a certain amount of time, as well as a couple of random slots so that the player can try something new.
AI guiding players — Pros and Cons
At first sight, this system works perfectly, allowing gamblers to quickly navigate through thousands of games. After logging in to Royal Reels, the user is automatically taken to the general section with all the games. If they are fans of slots, slots will be at the top, and if they prefer Live, then games with dealers will be at the top, specifically those options that the user launches most often. The same applies to sorting content in the Popular and New sections — first, what best matches the customer’s profile, then everything else.
However, it is important for players to be aware of some drawbacks. The first is that AI collects too much data, taking into account not only the choice of games, but also the time, bet size, frequency of deposits, and so on. This creates a risk of the collected information being leaked. The second is that a good selection of games can be overly addictive. When leaving a slot, the user sees another one that is just as exciting and may extend their gaming session at Royal Reels. This, in turn, can have a negative impact on bankroll management and compliance with responsible gaming principles.The material suggests information provided by a gambling expert — Julia Kotvytska.
