Copy.ai is primarily a text generation tool, but with a nice twist – automation. It can connect to third-party apps and integrations to run through a sequence of steps once a trigger is activated. Its text generation abilities are extensive and can serve many use cases.
Key Features
1. Content Generator
Copy.ai features a generative AI tool that generates content quickly and in various forms. It is equipped with advanced natural language processing and machine learning for producing natural-sounding text that stays within context.
The scope of its abilities is extensive. Copy.ai can adapt to the demands of each content type. It can take on a persuasive stance when generating marketing copy or adopt a professional tone when crafting emails. Yet, the formats of each text do not overlap.
Copy.ai boasts a large template library (over 90) and customization features to direct the AI towards very specific tasks. Users can also adjust tone, format, and length with the built-in editor. They can also integrate brand context into the results by training the AI with brand voice “guidelines” or company-specific information. This helps with content consistency.
Note: The content generator and templates are only starting points. The user is expected to ultimately direct the output of Copy.ai through refinement and editing.
2. Automation
Copy.ai is more than a writing tool; it has an automation feature that’s intuitive. Its AI abilities are easy to make into business workflows, especially in Go-to-Market processes. The point of this is to deliver a hands-off experience that isn’t restrained by technical complexity.
Therefore, Copy.ai includes pre-built “Actions” that can be stacked into automated sequences. Each action is a modular block that performs specific tasks like generating text, extracting information, or analyzing content.
Copy.ai also works with user data by incorporating the company-specific information into its generations. That gives it a more custom effect, which is further heightened by Copy.ai’s ability to integrate and sync with other automation tools.
3. API Connection
Copy.ai’s ability to deliver automated workflows stems partly from API connections. In practice, the platform can integrate seamlessly with third-party tools like CRMs, email management tools, and databases.
4. Information Gathering
This also lends a hand to Copy.ai’s automation abilities. It means that Copy.ai can pull in data about leads, customers, and companies from the databases to produce more relevant and personalized outputs. Teams can therefore automatically research prospects, generate tailored messages, and push them into other tools or steps in the automation sequence.
5. High-level Security
Due to the delicate nature presented by its access to sensitive information and databases, Copy.ai has strong security standards. Companies can be sure of privacy and careful data handling without a risk of breach.
Using Copy.ai
The Email Generator
This was a pretty straightforward process. Copy.ai demanded basic info on the intent of the email, which was to follow up on leads for a protein powder.
Copy.ai did understand and adhere to the prompt details. The subject line was clear and shows the email’s purpose. It is an appropriate length and wasn’t misleading. The body text itself was logically organized, but I would have wanted a transition into the selling that didn’t feel so salesy.
It almost sounded like the rational emails that I’d find on a random day in my inbox. I guess that’s where my editing comes into play to throw in a creative twist. Moving on, one thing I really liked was the use of bullet points to present the major selling points.
This is useful for people (most people) who just scan through. There’s also an obvious robotic undertone, but it’s nothing some editing can’t fix.
Instagram Caption Generator
The caption came out much longer than I specified and was written from a first-person point of view.
Still, the caption was quite good as it gave a personal touch, much like a personal story of the product. It posed like a random post on IG, not an ad or a product sale attempt, and that makes it good. The best ad is an ad that doesn’t look like an ad.
AI Article Writer
This is a very extensive feature. All I had to do was feed it a brief with a detailed outline, and Copy.ai generated a draft of almost 3000 words. That’s a lot of material to explore. The article itself included the specified keyword and had a compelling introduction.
I found that the content was presented logically and clearly with practical and actionable information. One thing I’d have loved to see was less wordiness in some sections; I prefer more value per word of text.
The Bottom Line
Copy.ai is a really handy tool for creating virtually any type of textual content and writing. The options are so specific, it has a free resignation letter generator. Despite all it packs in, Copy.ai adjusts to the requirements of each type of writing at a time without interference.