Apple released new App Review Guidelines this week that now require apps to disclose and request permission before sharing personal data with any third-party AI service.
Apple has long required developers to explain how they collect and use personal information.
These rules help the company stay aligned with major privacy laws, including GDPR and the CCPA.
However, Apple now adds a new and more explicit requirement. Developers must state when personal data is shared with third-party AI tools.
They must also obtain clear consent from users.
Also read: Apple Lets Developers Access AI Models Offline
Why Now?
Apple plans to launch a major upgrade to Siri in 2026. Reports indicate that Siri will gain new abilities, including handling tasks across apps and responding with more advanced AI support.
According to multiple sources, parts of this upgrade will rely on Google’s Gemini technology.
Because of these changes, Siri will interact with more personal data. Apple appears to be setting a higher privacy standard before that rollout.
At the same time, the company wants to ensure other apps do not quietly send information to external AI systems.
Defining AI
The term “AI” is broad. It includes large language models, predictive systems, and basic machine-learning features.
Therefore, enforcement may be complex. Apple has not explained how it will judge compliance on a case-by-case basis.
Apps that use outside AI engines to process text or images will likely face stricter review.
Meanwhile, apps that use on-device machine learning may fall under different expectations. Developers will need to review their data practices carefully.
Affected Apps
Apps that personalize content, scan images, analyze audio, or process user behavior often rely on external AI services.
These apps may now need new prompts, updated privacy notices, and redesigned onboarding flows.
Users may also see more permission requests. Some features may not function unless users agree to share certain data.
As a result, user trust and transparency will play a more important role in app adoption.
Additional Updates
Apple introduced several other changes that support the new Mini Apps Program. Apple also clarified rules related to creator apps and consumer-facing loan services.
In addition, it added crypto exchanges to the list of industries that operate under heightened regulatory scrutiny.
Each update is a sign of Apple’s intention to refine its marketplace and strengthen oversight in sensitive areas.
