Startups building with Google DeepMind tech just got a major boost.
Google has rolled out the AI Futures Fund, a flexible funding program designed to support startups using its cutting-edge AI models.
And here’s the kicker: there’s no deadline to apply.
A Flexible Fund With Big Perks
Unlike traditional accelerators with cohorts or strict application cycles, the AI Futures Fund is open year-round.
That means founders don’t need to race the clock. When a startup aligns with Google’s vision, it may be selected for investment, simple as that.
Here’s what selected startups can expect:
- Early access to DeepMind models like Gemini, Imagen, and more
- One-on-one support from AI researchers, engineers, and designers at Google Labs
- Cloud credits to help scale their products faster
- Direct funding -yes, real cash investments from Google
Who’s Already In?
A few startups have already joined the party. For example:
- Viggle, an AI-powered meme creation platform
- Toonsutra, a digital comic app using Gemini to translate and localize webtoons across India’s many languages
These aren’t just fun projects, they showcase how AI can be creative, practical, and culturally relevant.
No Limits on Stage or Size
Whether you’re just starting out or already scaling, the AI Futures Fund is open to you.
While most investments target early to mid-stage companies, there’s room for later-stage startups too.
Google hasn’t said how much cash is in the pot or what the average check size looks like. But flexibility seems to be the theme across the board.
How to Apply
Founders can throw their hats in the ring starting May 12.
Since there’s no set application window, your team can apply when you’re ready. That’s a rare break from the usual “apply by Friday” rush.
A Bigger Push for Global AI Growth
Google’s backing of AI startups isn’t just about business, it’s part of a broader mission. Over the past year, the tech giant has made some big financial commitments to the AI world:
| Initiative | What It Supports | Amount |
|---|---|---|
| Google.org AI Grants | Researchers & scientists | $20M |
| Global AI Opportunity Fund | AI education worldwide | $120M |
| Generative AI Accelerator | Nonprofits using AI | $20M |
They’ve also expanded their Google for Startups Founders Funds, supporting diverse founders, many of whom are building AI-first companies.
Why This Matters
If you’re an AI startup founder, this is your chance to get serious backing from one of the world’s most powerful tech companies.
And because the fund isn’t limited to a set timeline or a rigid structure, you don’t need to rush development just to apply.
So if you’re building something cool with AI, this could be your moment.
