Pictory AI is one of the most popular AI-powered video creation tools out there, designed to help marketers, YouTubers, and content creators create stunning videos in minutes without needing editing experience or expensive gear.
But here’s the catch: while everyone talks about how easy it is to use, very few talk about the one thing that actually decides whether it’s worth trying, the Pictory AI pricing.
Understanding how Pictory’s pricing works can save you both money and frustration. The right plan can unlock features that truly fit your workflow, and the wrong one might leave you paying for tools you’ll never touch.
In this article, we’ll break down every part of Pictory AI’s pricing, explain what each plan offers, and help you figure out which one gives you the most value for your budget.
And if you’re curious about what Pictory can actually do, like its AI text-to-video, editing, and captioning features, you can check out our full Pictory AI review here.
Understanding Pictory AI Pricing Structure
Pictory uses a subscription model with three main tiers, each designed for a different type of creator.
You can choose to pay monthly or annually, and the yearly plan gives you a discount that adds up over time.
The pricing mainly varies based on the number of video creation minutes, AI transcription limits, and advanced features like branding, custom templates, and collaboration tools.
The more content you plan to produce, the more value you’ll get from the higher tiers.
Monthly vs. Annual Billing
If you’re just trying Pictory out, the monthly plan is flexible since you can cancel anytime.
However, if you know you’ll use the platform regularly, the annual billing option is a smarter move because it comes with up to 30% savings compared to monthly payments.
Over the course of a year, that discount can make a big difference for freelancers or small teams working with consistent video needs.
Not ready to commit yet? Pictory offers a free trial that lets you test key features before paying.
You can create a few short videos, explore the text-to-video and editing tools, and see how well the platform fits your workflow.
The trial doesn’t require a credit card, so it’s an easy way to experiment without pressure.
Pictory AI Pricing Plans (2025)
| Plan | Monthly Price | Annual Price (per month) | Key Highlights |
| Starter | $25 | $19 | Ideal for beginners creating short videos. Includes 30 video exports per month and basic editing tools. |
| Professional | $49 | $29 | Best for marketers and YouTubers. Offers 60 video exports, brand kits, and priority support. |
| Teams | $119 | $99 | Designed for teams. Includes collaboration tools, multiple user seats, and advanced branding options. |
(Note: Prices may vary slightly depending on promotions or regional currency differences.)
Each plan builds on the previous one by adding more features and flexibility.
Detailed Breakdown of Each Pictory AI Pricing Plan
Let’s take a closer look at what each plan actually offers. Choosing the right plan isn’t just about price, it’s about how well it matches your workflow, goals, and creative output.
1. Starter Plan
Price:
- Monthly: $25
- Annual: $19 per month
The Starter Plan is Pictory’s most affordable option and is built for anyone just getting started with video creation. It includes all the core tools you need to turn scripts, blog posts, or text snippets into short, shareable videos.
Key Features:
- Up to 30 video exports per month
- Access to standard stock media libraries
- AI text-to-video and AI summary tools
- 720p video output quality
- Basic voice narration options and automatic subtitles
- Branded intro and outro support
For solo creators, freelancers, and small business owners, this plan provides excellent value. You can produce professional-looking videos quickly, especially for social media or simple marketing campaigns.
Some limitations of this plan include limited video length and export minutes, no access to premium stock content, and it doesn’t support advanced branding or collaboration features.
The Starter plan is best for beginners who want to explore AI video creation without commitment. It is perfect for short promotional clips, social media posts, and quick tutorials.
2. Professional Plan
Price:
- Monthly: $49
- Annual: $29 per month
If you’re past the beginner stage and want more creative flexibility, the Professional Plan is where Pictory really shines.
This plan expands your limits and gives you access to more powerful AI tools, larger stock libraries, and higher-quality exports.
Key Features:
- Up to 60 video exports per month
- Access to premium stock videos and images
- AI-assisted video scripting and editing
- 1080p HD output quality
- Advanced voiceover and text-to-speech options
- Custom brand kits and logo placement
- Priority support
Compared to the Starter Plan, this tier doubles your video capacity and unlocks advanced features that help your videos stand out.
It’s a great balance between cost and capability, especially for creators producing videos consistently.
This pack offers high-quality video output, better stock assets, access to brand customization and professional templates, and more voice and AI editing options for creative flexibility
However, a limitation of this plan is the cost- it costs nearly as much as the starter plan, but it is still limited to one user account
It is best for serious marketers, YouTubers, and content creators who need regular, high-quality videos with stronger branding. It is also ideal for small agencies or solo professionals creating for multiple clients.
3. Teams Plan
Price:
- Monthly: $119
- Annual: $99 per month (save nearly 17%)
The Teams Plan is built for businesses or creative teams that need to collaborate on multiple projects.
It brings all the features from the Professional Plan but adds tools for teamwork, shared media assets, and account management.
Key Features:
- Everything in the Professional Plan
- Team collaboration tools and shared workspace
- Multiple user seats (varies based on subscription)
- Shared brand kits and media libraries
- Centralized billing and account control
When several creators work together, it’s easier to keep brand consistency and save time by sharing templates, assets, and project versions. The Teams Plan simplifies that process by providing one shared environment for everyone.
This plan is best for marketing departments, video production teams, and agencies that create a large volume of branded content each month.
4. Enterprise Plan
Pricing: Custom, based on usage and business needs.
For large-scale organizations, Pictory offers an Enterprise Plan with tailored features and dedicated support.
Included Services:
- A dedicated success manager for onboarding and training
- Custom collaboration setups
- Priority customer support with direct access to account managers
- Flexible billing and API integrations
- Enhanced security and compliance features
It is best for corporations, media companies, and agencies producing high-volume video content that need direct technical support and advanced customization.
Tips to Save Money on Pictory AI
1. Go for Annual Billing When Possible
If you’re confident that you’ll be creating videos regularly, choosing the annual plan is the easiest way to save.
Pictory gives users up to 30% off when they pay yearly instead of monthly. Over 12 months, that can save you the equivalent of almost four months of service for free.
2. Keep an Eye on Seasonal Promotions
Pictory occasionally runs limited-time promotions or holiday discounts, especially during Black Friday, Cyber Monday, or back-to-school seasons.
These offers often include extended free trials or price reductions for the first few months of an annual plan.
It’s worth subscribing to the Pictory newsletter or following their official blog to stay updated.
The platform also sometimes partners with influencers or review sites that share exclusive coupon codes or affiliate discounts for new users.
3. Match the Plan to Your Video Goals
Not every creator needs the highest tier. The most cost-effective plan depends on how much content you actually make
| Your Video Frequency | Recommended Plan | Why It’s Cost-Effective |
| 1-3 short videos per week | Starter Plan | Covers basic AI video creation needs without paying for extras. |
| 4-10 videos per week | Professional Plan | Offers better export limits and branding tools for regular posting. |
| Daily uploads or team projects | Teams Plan | Saves time through shared assets and collaborative editing. |
Before upgrading, estimate how many videos you plan to make monthly. If you’re not hitting your export limit, you may not need a higher tier yet.
4. Make the Most of the Free Trial
Pictory’s free trial is a great way to test its workflow and see how it fits into your creative process. You can create sample projects, try the text-to-video and AI editing tools, and see how easy it is to customize your videos.
Bottom Line
Understanding Pictory AI pricing is about more than comparing numbers. It’s about finding the plan that matches your goals, workflow, and budget.
Whether you’re a solo creator experimenting with short videos or a marketing team producing daily content, Pictory offers flexible options that grow with you.
We’ve seen how each tier fits different needs, and how annual billing, free trials, and promotions can make your investment go further.
The key is to check how often you create videos, the level of branding you need, and which features truly matter to your content strategy.
For a closer look at what Pictory can actually do, including its video editing features and creative capabilities, be sure to check out our full Pictory AI review here.
Pictory strikes a smart balance between affordability, simplicity, and powerful AI automation.
If you’re ready to boost your video marketing game without breaking the bank, Pictory AI is a solid place to start.
