Blaze AI is an AI marketing tool that helps businesses plan, create, and manage their marketing content automatically. First, it scours a company’s website and existing materials to learn the brand voice, then Blaze generates the content.
The blogs, social media posts, email newsletters, ads, and visuals can be scheduled and automatically published on multiple channels. Therefore, it’s a great fit for content creators, marketing teams, solopreneurs, and small businesses.
Blaze functions like a “virtual marketing team” that delivers strategy, content creation, design, and performance insights in one.
Also read: The 3 Levels Of AI Automation
Key Features
1. Content Generation
Blaze AI creates blog posts, social media captions, ads, email newsletters, and product descriptions by following instructions from prompts. The content can also take on multiple formats.
2. Custom Brand Voice
Blaze AI learns and replicates a company’s unique brand voice and style. It mimics sample content by noting the tones and language patterns, which it tailors accordingly. This ensures that all content stays on brand.
3. Content Repurposing
Sometimes Blaze AI lengthens the lifecycle of a content piece to get the maximum value possible. It could convert a long blog into social media snippets or even make it a basis for an email newsletter or ad copy. Audio content can also be turned into PDFs.
4. Scheduling and Publishing
Blaze AI schedules and publishes content across multiple platforms from a single dashboard. This lets users plan posts well ahead of time and save hours.
Other features;
- Room for collaboration and teamwork.
- Blaze AI collects analytics and performance data for review.
- It provides multiple template formats for differing needs.
Using Blaze AI
It only involves a quick analysis of the company website, done as part of the onboarding process.
Blaze AI highlights the core identity, market positioning, direct competitors, customer demographics & psychographics, and competitive advantage. This information serves as the basis for subsequent optimization.
Blaze AI would also ask that you select a visual style that reflects the business.
And finally, a content distribution channel.
It groups all selections together and then generates content suggestions that will be available only with the user’s approval. If unsatisfied, the user has the option to add their topic(s) of choice.
Once the user approves, Blaze gets on with content generation as it did here:
Because I had earlier selected preferred marketing channels, Blaze AI created content accordingly. However, I zeroed in on the website (blog) because that typically takes more manual effort to complete.
The first checkmark was that the content idea was relevant. Blaze AI created an entire article that tells end users what not to do when prompting. Others were:
- The article was actionable and would only need some editing
- Content maintained a consistent theme
- It had images and structured formatting that signaled that it was ready to go.
- There was a marketing endpoint that involved a CTA to use the brand’s services.
I did find a few odd things:
- The content referred to the brand in the third person (I’m not sure if it was an attempt to avoid being salesy.)
- Blaze AI included a link to a competitor’s website.
Aside from those, the content was mostly great.
In the sidebar, Blaze AI had a meter for many content variables. It encompassed SEO scores and controls to improve quality, change tone, and adjust length.
I then decided to look at the other content pieces for X and LinkedIn. Each post had a feature image and caption with a link to the brand website. However, I found the CTAs less compelling. They needed some work.
Personal Verdict: Blaze AI significantly cuts down time spent on content marketing, without a drop in efficiency and quality. And although AI is prone to producing general and unrefined content, it’s nothing editing can’t fix.
What Other Reviews Say
On TrustPilot, Blaze AI has a rating of 4.6 stars. Here’s what some of the reviews say;
1. Consistency and organization with multiple businesses.
2. Blaze AI saves hours per week
3. Economical and easy to use
4. Blaze AI does a great job at sounding like the user
5. Improved social media followers
Other reviewers note Blaze’s ability to scrub websites to create a brand kit, but it struggles with the brand colors. Some of the reviews take on a negative stance, like this review that reported how clunky and glitchy Blaze gets.
Marketing Breakthrough or Hype?
Blaze AI has provided benefits that make marketing a breeze for solopreneurs and anyone trying to grow a brand online. However, its ability to go off-brand is worth paying attention to. Still, so far, Blaze AI appears to be more of a breakthrough than hype.
